While I agree to an extent with the point of cannibalization that a few have made, I actually think there is a huge market for ClassPass consisting of those people that don’t want to work out at the same place more than three times per month! Most of ClassPass’s participating fitness studios are focused on one type of fitness class, whether it’s spinning, boot camp, yoga, trampolining, etc, and the ideal exercise schedule combines cardio with strengthening and stretching. It’s not physically sustainable (or shouldn’t be!) for a ClassPass user to spin 5x per week and do nothing else. It seems like this business model really lends itself to providing users with a well-rounded workout routine. I’d be curious to know if ClassPass purposefully stays away from more generalist fitness-type studios for this reason, or if that’s just the current market.
Loved the post!
David, I’ve never heard of Topgolf but it sounds awesome! It’s fascinating that 60% of its customers are not prior golfers – that has to be in stark contrast to other driving ranges and golf courses. It leads me to wonder, is Topgolf’s target consumer someone that has never played golf but always wanted to try? Or is it someone looking for a fun, activity-based experience like a bowling alley, etc, and Topgolf fits into that entertainment category? If it really is the former, then perhaps Topgolf should consider partnering with nearby courses and golf professionals. By making the introductory experience more comfortable to new players, it would definitely be a valuable service for the sport!
Tina, I loved your post! I didn’t know that Venmo’s revenues are purely driven by businesses willing to pay the 2.9% fee. I’ve only used Venmo for peer-to-peer transactions, and I’d be curious to know the breakdown of its transaction traffic (peer-to-peer vs business customers). I completely agree that one of the main reasons Venmo has become so popular is the social element: it’s entertaining to see who your friends are paying/being paid from, and the opportunity to like or comment on posts adds to the consumer experience. Do you think the value created by the social experience will translate to the revenue-producing, business customer side? Given that the social aspect has been a significant part of Venmo’s peer-to-peer success thus far, I’d imagine that the business cares a lot about maintaining this identity.