Anonymous's Profile
Anonymous
Submitted
Activity Feed
Very interesting post, Michael. I know this new model is something that has been widely discussed in the aviation industry as of late. Frequent first/business-class customers are very important to airline profitability and this model really targets that customer group (those that can afford to pay for a premium experience but not a personal jet), so I can see the potential for disruption. But ultimately I struggle with how a business like this can really grow. What do you see as their primary challenges associated with scaling?
Great post, Jenny. SoulCycle is clearly a elite cycling experience, and I can see why the target market would chose it over your normal-gym indoor cycling class. I actually think the bigger competition is with other premium cycling offerings, namely Flywheel. I know Flywheel has also experienced tremendous growth recently. Do you see Flywheel as a threat to the success of SoulCycle and, if not, what do you think differentiates the two?