Great post. I didn’t realize how much they are doing to address the issue of replenishment. I’m curious about what that really means though – it was somewhat addressed in the video of the Sustainability Officer you referenced, but it seemed a bit vague. I wonder if those numbers aren’t a little inflated. Great to hear about the wastewater treatment initiatives at the source of usage though! I hope they are able to use their industry pull to influence others to match these practices.
Great point – how to fix the damage that’s been done. So much of our freshwater has been used and then dumped in the ocean. Do you think de-salination is a potential solution here?
Absolutely – thanks for sharing. And that was way back in ’04! Have to believe these sorts of incidents will only become more common if we keep moving in this direction.
Great questions – I’d love to learn more about big data as it applies to water usage as well. I know there are some software companies working on this problem. One I’ve heard of is WaterSmart – helping CA water utilities apply big data in to help improve upon those inefficiencies. It’s interesting stuff if you wanted to check them out!
I think you’re absolutely right, Elise. Agriculture is a serious offender on many fronts with respect to climate change. Sonja also wrote a great post on water usage in the California’s almond industry – you should give it a look if you haven’t yet!
Sonja – thanks for the post. I’d be interested in learning more about these ways in which farmers are applying new technologies to reduce water consumption. How many can be applied to agriculture across the board? I wonder how much best practice sharing and collaboration takes place from crop to crop.
Wow! Cool article Javier – it’s amazing just how many widely varied impacts climate change causes. Thanks for sharing!
Interesting post, David. I think the idea that financial incentive for corporations can drive sustainable operations changes is fantastic. I think highlighting areas where giant corporations can drive overarching changes in industry is important, and utilizing their market leader position to do so is great. Chad’s point about the digitization opportunity is also intriguing. I too wonder what steps they will take to sustainably adapt to this new model.