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A Grotta
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have, the fact that I can’t have a tasty meal recommended to me based on mood / day and time is baffling.
Full disclosure — I am somewhat of a Seamless ‘super-user,’ would probably use it 10x a week in NYC and am deeply disappointed by the offering in Boston. At the end of the day, I think it has way more potential than the Postmates of the world (which get traction among the market cognoscenti because their product is something that appeals to well-off individuals who have more disposable income).
Vesal’s point regarding the delivery force is critical if GrubHub/Seamless is going to expand out of high-density urban environments where delivery makes lots of economic sense for restaurants. If Boston is too spread out to justify restaurants for this, just imagine what its like in the South and Midwest.
Final point, I think GrubHub/Seamless has really dropped the ball in terms of recommendations / personalization. This will be critical as scale increases — who has the time to scroll through 5000 restaurants?!
Considering the amount of data points they
Great post, Mark. BuzzFeed is interesting — such an enigma and some might say a giant metaphor for our current digital age where all traditional signifiers of quality/genre are meaningless (e.g. Ryan Adams covering Taylor Swift). Did you know that Jonah Peretti was essentially a Marxist media critic in a past life: http://www.critical-theory.com/from-deleuze-to-lolcats-the-story-of-the-buzzfeed-guy/
Anyways, what I think will be super interesting about Buzzfeed is how it plays with platforms such as Facebook, particularly as they move to become one-stop content shops (Facebook Instant Articles that don’t even link to publisher sites). Check out this article/writer if you have the chance: http://www.theawl.com/2015/07/in-no-charts