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Lillian, I think you nailed it on Zara’s success. The flexibility that they have built into the design process has allowed them to remain on trend.
My first question on Zara’s future success is to Trang’s last point above. How will Zara maintain success in the presence of such rapid growth in online sales? However, I think this may be a strong opportunity for Zara. This online presence may align with their strategy of flexibility. We are starting to see brands have “online exclusive” inventory and if Zara adopts this approach they may be able to get a pulse early for which niche items will sell through in-store. The underlying data on purchase location that is fed from web and mobile shopping can also be used to inform decisions on inventory management in-season.
Secondly, with design based in-house, Zara can follow trends, but it still has a certain style guide season to season. This differentiates it from some of the larger department stores who buy from outside designers. We have seen J. Crew and American Apparel struggle as of late. Both of these companies were once praised for their in-house design team’s ability to connect with its customer. Will Zara be able to maintain its core customer and still stay on trend once the overall style trend moves further from its beginnings?
Thomas, I enjoyed this post on TaskRabbit. I think they have a great product in an industry that is pretty hot right now. My only questions on Task Rabbit are about the future.
Because this operating model is so easily replicable, there is currently a land grab between these same kinds of on-demand services. You have everything from direct competitors who attempt to complete a diverse range of tasks like TaskRabbit, to more specialized players who focus on laundry for example. TaskRabbit benefits from density in a market. The more taskers there are in an area, the lower they can pay the taskers and the faster they can get the tasks done. This high level of competition, paired with the positive effect of density makes it really important that TaskRabbit control a market. In order to own a market quickly, you see players like TaskRabbit providing discounts and promotions, and burning venture funding to do so. But, in the long run, once prices rise is the convenience of a TaskRabbit going to be worth the true cost to customers?