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Charles Kim
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In theory, this sounds like a fantastic tool but I wonder if there are tangible real life examples of positive applications of such predictive analytics with supporting data. Companies that invest in such initiatives will have a real competitive advantage in the new reality of the labor market that is impacting both blue and white collar industries.
Totally agree with you on this. The privacy concerns are obvious and will pose a big barrier to adoption. But even if that wasn’t an issue, it is difficult to see what the meaningful insights ConnectMe can pick up that will actually drive the outcome desired – employee engagement / satisfaction. Overall, this feels very much like a cool, shiny toy for HR and at best a “nice-to-have”. Definitely not worth the cost of development, implementation and lost employee trust from privacy concerns. Predictive analytics can be powerful and they may be onto something here but they need to identify a key use case / linkage to the desired outcome before pushing out broadly.