{"id":366,"date":"2018-04-28T00:24:47","date_gmt":"2018-04-28T04:24:47","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-mhcdsolutions\/submission\/repositioning-a-100-bed-secondary-care-hospital-into-a-300-bed-tertiary-care-hosptial\/"},"modified":"2018-04-28T00:24:47","modified_gmt":"2018-04-28T04:24:47","slug":"repositioning-a-100-bed-secondary-care-hospital-into-a-300-bed-tertiary-care-hosptial","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-mhcdsolutions\/submission\/repositioning-a-100-bed-secondary-care-hospital-into-a-300-bed-tertiary-care-hosptial\/","title":{"rendered":"Repositioning a 100 bed secondary care hospital into a 300 bed Tertiary care Hosptial"},"content":{"rendered":"

This hospital used to be a 100 bed Secondary care unit. Main specialties were Medicine, Surgery, OBG, Orthopedics, Pulmunology etc. Infrastructure consisted of 100 beds, 3 OTs, 15 ICU beds, Cabins and General Wards, 3 bed Emergency, 4 Dialysis machines and OPD. Consultant model was Fee For Service.\u00a0It was running pretty well for 10 years and was recognised as such by the patient base.<\/p>\n

Due to increasing competition in secondary care space and more importantly – fueled by a huge demand, the management decided to elevate this hospital into a 300 bed Tertiary Care Hospital with all super-specialities. 3 years, a lot of money and some brilliant designing went into adding 3 more buildings. Now the new infrastructure consisted of 300 beds, 80 ICUs, 7 OTs, a good ER, 50 Dialysis, OPD, etc. Super-specialties added were Cardiac Sciences, Neuro Sciences, GI, Renal, including Kidney Transplant etc. Consultant model was changed to salaried doctors and some visiting as well.<\/p>\n

The Challenge – though the product completely changed<\/strong> (both in infrastructure and aesthetics), the public Perception was not changed<\/strong>. People still thought of this hospital to be a small secondary care hospital. A lot of money was spent on advertisements and branding exercises, but only some pockets were impacted. By and large, the perception of the hospital remained that of a small secondary hospital in people’s eyes.<\/p>\n

Now, the management is struggling to convince people that “Hey, we are a super-specialty hospital with great infrastructure and very nice clinical\u00a0services ”\u00a0<\/i>but people still chose to go to other hospitals. Whereas the typical answer could be that – ‘these things take time’. But looking for a solution better than that ! \u00a0Any ideas ?<\/p>\n","protected":false},"excerpt":{"rendered":"

Repositioning a 100 bed secondary care hospital into a 300 bed Tertiary care Hosptial <\/p>\n","protected":false},"author":10703,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","categories":[],"class_list":["post-366","hck-submission","type-hck-submission","status-publish","hentry","hck-taxonomy-organization-charnock-hospital","hck-taxonomy-industry-health","hck-taxonomy-country-india"],"connected_submission_link":"https:\/\/d3.harvard.edu\/platform-mhcdsolutions\/conversation\/mchd-solutions\/","yoast_head":"\nRepositioning a 100 bed secondary care hospital into a 300 bed Tertiary care Hosptial - Managing Health Care Delivery<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/d3.harvard.edu\/platform-mhcdsolutions\/submission\/repositioning-a-100-bed-secondary-care-hospital-into-a-300-bed-tertiary-care-hosptial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Repositioning a 100 bed secondary care hospital into a 300 bed Tertiary care Hosptial - Managing Health Care Delivery\" \/>\n<meta property=\"og:description\" content=\"Repositioning a 100 bed secondary care hospital into a 300 bed Tertiary care Hosptial\" \/>\n<meta property=\"og:url\" content=\"https:\/\/d3.harvard.edu\/platform-mhcdsolutions\/submission\/repositioning-a-100-bed-secondary-care-hospital-into-a-300-bed-tertiary-care-hosptial\/\" \/>\n<meta property=\"og:site_name\" content=\"Managing Health Care Delivery\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-mhcdsolutions\\\/submission\\\/repositioning-a-100-bed-secondary-care-hospital-into-a-300-bed-tertiary-care-hosptial\\\/\",\"url\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-mhcdsolutions\\\/submission\\\/repositioning-a-100-bed-secondary-care-hospital-into-a-300-bed-tertiary-care-hosptial\\\/\",\"name\":\"Repositioning a 100 bed secondary care hospital into a 300 bed Tertiary care Hosptial - 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