{"id":984,"date":"2020-08-21T05:35:29","date_gmt":"2020-08-21T09:35:29","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-hbappitch\/submission\/bev-mate-your-pocket-guide-to-where-and-what-to-drink\/"},"modified":"2020-08-21T05:35:29","modified_gmt":"2020-08-21T09:35:29","slug":"bev-mate-your-pocket-guide-to-where-and-what-to-drink","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-hbappitch\/submission\/bev-mate-your-pocket-guide-to-where-and-what-to-drink\/","title":{"rendered":"Bev-mate: Your pocket guide to where and what to drink"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-974\" src=\"http:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide2-8.jpg\" alt=\"\" width=\"960\" height=\"540\" srcset=\"https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide2-8.jpg 960w, https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide2-8-300x169.jpg 300w, https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide2-8-768x432.jpg 768w, https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide2-8-600x338.jpg 600w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>There are over 300,000 wineries in the world and that mean each produces\u00a0<span style=\"text-decoration: underline\">at least<\/span> one wine, some producing over a dozen wines.\u00a0 Among the major spirits categories of vodka, gin, rum, tequila, whiskey, and cognac there are a dizzying number of brands and variants and flavors.\u00a0 Add in cordials, bitters, other spirits.\u00a0 Then don&#8217;t forget sake, soju, beer, hard seltzers&#8230; you get the point.<\/p>\n<p>So how do you decide on what to buy when you are in your favorite liquor aisle?\u00a0 Which wine do you choose when you are at a business dinner?\u00a0 Do you go to something you had before?\u00a0 Or is it based on a recommendation from a friend or family member?\u00a0 Maybe you saw an ad on Facebook or a celebrity posting about it?<\/p>\n<p>As a small winery, how do you compete with the big boys churning out a millions cases a year?\u00a0 As a new whiskey, which retailer is willing to take a risk to make space on an already overcrowded shelf with their &#8220;money-makers&#8221;?\u00a0 How do you compete with Tito&#8217;s and White Claw?<\/p>\n<p>As a restaurant, can you afford a sommelier full time or two so there is always one available during service?\u00a0 Can you trust your part-time bartender to truly be an expert on all your wines, spirits and cocktails\u00a0<span style=\"text-decoration: underline\">and<\/span> make the correct recommendation for the guest?\u00a0 As an independent retailer, can you compete with big box stores in advertising or velocity?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-975\" src=\"http:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide3-8.jpg\" alt=\"\" width=\"960\" height=\"540\" srcset=\"https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide3-8.jpg 960w, https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide3-8-300x169.jpg 300w, https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide3-8-768x432.jpg 768w, https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide3-8-600x338.jpg 600w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-976\" src=\"http:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide4-8.jpg\" alt=\"\" width=\"640\" height=\"360\" srcset=\"https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide4-8.jpg 960w, https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide4-8-300x169.jpg 300w, https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide4-8-768x432.jpg 768w, https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide4-8-600x338.jpg 600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-977\" src=\"http:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide5-8.jpg\" alt=\"\" width=\"640\" height=\"360\" srcset=\"https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide5-8.jpg 960w, https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide5-8-300x169.jpg 300w, https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide5-8-768x432.jpg 768w, https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide5-8-600x338.jpg 600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-978\" src=\"http:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide6-8.jpg\" alt=\"\" width=\"640\" height=\"360\" srcset=\"https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide6-8.jpg 960w, https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide6-8-300x169.jpg 300w, https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide6-8-768x432.jpg 768w, https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide6-8-600x338.jpg 600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Bev-mate provides a platform for anyone and everyone connected to the beverage alcohol industry, bringing the end consumer closer than ever before to those that provide it.\u00a0\u00a0 <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-979\" src=\"http:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide7-8.jpg\" alt=\"\" width=\"640\" height=\"360\" srcset=\"https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide7-8.jpg 960w, https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide7-8-300x169.jpg 300w, https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide7-8-768x432.jpg 768w, https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide7-8-600x338.jpg 600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-980\" src=\"http:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide8-8.jpg\" alt=\"\" width=\"640\" height=\"360\" srcset=\"https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide8-8.jpg 960w, https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide8-8-300x169.jpg 300w, https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide8-8-768x432.jpg 768w, https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide8-8-600x338.jpg 600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-981\" src=\"http:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide9-8.jpg\" alt=\"\" width=\"640\" height=\"360\" srcset=\"https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide9-8.jpg 960w, https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide9-8-300x169.jpg 300w, https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide9-8-768x432.jpg 768w, https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide9-8-600x338.jpg 600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>There are several apps that can provide some of the elements of Bev-mate, but why have 7 apps when all the features can be rolled into a fun and intuitive app all at one?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-982\" src=\"http:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide10-8.jpg\" alt=\"\" width=\"640\" height=\"360\" srcset=\"https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide10-8.jpg 960w, https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide10-8-300x169.jpg 300w, https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide10-8-768x432.jpg 768w, https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide10-8-600x338.jpg 600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>In a relationship based business, strength lies in trust and consistency.\u00a0 Knowing the key players in each of the industries gives a leg-up on the competition.\u00a0 Established networks and long term-friendships can bypass weeks and months of cold-calling and startup inertia.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-983\" src=\"http:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide11-8.jpg\" alt=\"\" width=\"640\" height=\"360\" srcset=\"https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide11-8.jpg 960w, https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide11-8-300x169.jpg 300w, https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide11-8-768x432.jpg 768w, https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-content\/uploads\/sites\/31\/2020\/08\/Slide11-8-600x338.jpg 600w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are over 300,000 wineries in the world and that mean each produces\u00a0at least one wine, some producing over a dozen wines.\u00a0 Among the major spirits categories of vodka, gin, rum, tequila, whiskey, and cognac there are a dizzying number [&hellip;]<\/p>\n","protected":false},"author":14440,"featured_media":986,"comment_status":"open","ping_status":"closed","template":"","categories":[485,519,527,487,525,520,521,526,524,522,529,523,528],"class_list":["post-984","hck-submission","type-hck-submission","status-publish","has-post-thumbnail","hentry","category-advertising","category-alcohol","category-analytics","category-app","category-augmented-reality","category-beverage","category-consumer","category-data","category-distributor","category-retailer","category-spirits","category-supplier","category-wine","hck-taxonomy-organization-bev-mate","hck-taxonomy-industry-technology","hck-taxonomy-country-united-states"],"connected_submission_link":"https:\/\/d3.harvard.edu\/platform-hbappitch\/round\/contestant-submissions-september-2020\/","_links":{"self":[{"href":"https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-json\/wp\/v2\/hck-submission\/984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-json\/wp\/v2\/hck-submission"}],"about":[{"href":"https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-json\/wp\/v2\/types\/hck-submission"}],"author":[{"embeddable":true,"href":"https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-json\/wp\/v2\/users\/14440"}],"replies":[{"embeddable":true,"href":"https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-json\/wp\/v2\/comments?post=984"}],"version-history":[{"count":1,"href":"https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-json\/wp\/v2\/hck-submission\/984\/revisions"}],"predecessor-version":[{"id":985,"href":"https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-json\/wp\/v2\/hck-submission\/984\/revisions\/985"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-json\/wp\/v2\/media\/986"}],"wp:attachment":[{"href":"https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-json\/wp\/v2\/media?parent=984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-json\/wp\/v2\/categories?post=984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}