{"id":1164,"date":"2020-08-21T16:14:34","date_gmt":"2020-08-21T20:14:34","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-hbappitch\/submission\/intorducing-withme-a-unique-self-service-event-platform-for-local-communities-with-social-distancing\/"},"modified":"2020-08-21T16:25:54","modified_gmt":"2020-08-21T20:25:54","slug":"introducing-withme-a-unique-self-service-event-platform-for-local-communities-with-social-distancing","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-hbappitch\/submission\/introducing-withme-a-unique-self-service-event-platform-for-local-communities-with-social-distancing\/","title":{"rendered":"Introducing \u2013 WithMe, a unique, self-service, event platform for local communities with social distancing"},"content":{"rendered":"

SLIDE – 1<\/strong><\/h2>\n

 <\/p>\n

\"Welcome<\/p>\n

Welcome and thank you for the opportunity to propose a new venture. Looking forward to the \u00a0constructive feedback from faculty and industry experts, and collaborate with fellow members of the HBAP community.<\/p>\n

SLIDE – 2<\/strong><\/h2>\n

 <\/p>\n

\"Slide<\/p>\n

With the recent covid impact – WE believe associations and companies will start to replace one large international annual event with more smaller, local events. This will be easier to manage from a health and safety point of view, and will make those events accessible to more people. It\u2019s going to fall to event industry to unify these local communities into one global community. WithMe is a Freemium hybrid ( onsite and virtual) event \u00a0platform focused on helping building the local economy\u00a0 on the valuable loyalty of consumer by giving them something more, something emotional, social, and real. It \u00a0is a self-service event platform that allows anyone who wants to create an event with social distancing.<\/p>\n

 <\/p>\n

SLIDE- 3<\/strong><\/h2>\n

 <\/p>\n

\"Slide3\"<\/p>\n

The\u00a0market\u00a0size of the\u00a0Party & Event Planners industry\u00a0in the\u00a0US\u00a0grew 2.6% per year on average between 2015 and early 2020.\u00a0According to Market Research.com, \u00a0there is strong demand for event planners from the household market has helped buoy industry performance.\u00a0The market size of the Party & Event Planners industry in the US increased faster than the economy overall.<\/p>\n

MARKETING SURVEY2020 FINDINGS report that \u00a095% of respondents\u00a0believe in-person events can have a major impact on achieving business goals.\u00a085% of respondents\u00a0in leadership roles have identified in-person events as critical for their company\u2019s success.\u00a020%\u00a0more marketers\u00a0from 2019 to 2020 believe in-person events are the most important channel for achieving business goals.<\/p>\n

The\u00a02018 Global Economic Significance of Business Events study<\/a>, commissioned by the Events Industry Council and conducted by Oxford Economics, reveals:$2.5 trillion (USD) in direct and indirect spending as a result Global events and\u00a0$5 billion (USD) in local event contribution26 million people have direct or indirect jobs in this industry and\u00a0$704 (USD) average spending by business events participants<\/p>\n

 <\/p>\n

SLIDE – 4<\/h2>\n

\"Slide4\"<\/p>\n

We all know the origin of any great event begins with the audience, understanding what will excite and emotionally engage people and creating an event that does that. It\u2019s the final puzzle piece which really sets the bar; discovering which technologies can support that vision and help achieve those goals. The number 1 challenge\u00a0 continues to be a lack of centralized customer journey data. Data silos limit the ability of the least successful event teams to understand their customer\u2019s overall experience, effectively measure expeirence \u00a0and orchestrate personalized experiences. On the event platform side Siloed data is inhibiting the understanding of customer journey at every different touch point in terms of channel engagement.<\/p>\n

SLIDE -5<\/h2>\n

\"Slide5\"<\/p>\n

Meet\u00a0 Jessica and\u00a0 Matt,<\/p>\n

Though Jessica and Matt decided to postpone their large wedding celebration event and gotten their marriage licenses online\u00a0 they still wanted to\u00a0 have a get together for a smaller local event in their backyard with just a very few of their closed loved ones to mark the milestone in their lives.They already knew\u00a0 what their budget was and who they wanted to\u00a0 invite. The event would take place in their backyard.\u00a0 Matt had a layout in mind as to how he would utilize the outdoor backyard space\u00a0 to bring in all the power, tents, water, bathrooms\u2014basically a whole infrastructure that wasn\u2019t there before. Jessica had\u00a0 decorations, food and simple ceremony in mind to mark their occasion.distance .<\/p>\n

Their biggest challenge was finding the ways and means to orchestrate the event given their budgets in a self-service manner keeping health and safety in mind\u00a0 . At the end of the day , they wanted to keep it small yet make it elegant and memorable.<\/p>\n

Their voice is just one of\u00a0 the voices for such a\u00a0 need among several others in our community for all the moments that matter to us as \u2013 birthdays, bar mitzvahs, graduations , anniversaries \u2013you need to keep those memories going long after the night has ended.<\/p>\n

SLIDE -6<\/h2>\n

\"Slide6\"<\/p>\n

And yes, yet\u00a0 there is another voice. That of non-profit community. Covid-19\u00a0has driven the United States economy into a sudden and deep recession, hitting local businesses as well as multibillion-dollar corporations. Less noticed has been the immense toll on the\u00a0nonprofit\u00a0groups that Americans rely on for social services, medical care and spiritual needs.Conversations about nonprofit sustainability have turned into conversations about their survivability<\/p>\n

Meet Sofia and Pedro who run a nonprofit organization as an after-school providers who serve low income youth and rely on public funding to support operations. Their organizations needs to reduce their monthly cash burn-rate to the absolute minimum in the hope of surviving until they can restart.<\/p>\n

The challenge for Sofia and Pedro is finding donations through larger outreach to local communities for support.\u00a0 If only they can reach out to local communities who are celebrating a milestone in their lives as a remembrance by\u00a0 donating a small portion towards their cause, that would help them to survive these challenging times.<\/p>\n

Their voice is one of the many from the local Non-profit organizations who are in need of help and support during these challenging times from their local communities<\/p>\n

 <\/p>\n

SLIDE -7<\/h2>\n

\"Slide7\"<\/p>\n

According to Market Research.com Nonetheless, the\u00a0 demand for smaller and local event from the household market is expected to continue while the organize conventions, trade shows and sporting events, the internal event planning departments of hotels, conference centers and recreational facilities will tend to demise completely during this time due to COVID restrictons.<\/p>\n

The trends seem to replace one large international annual event with more smaller, local events. This will be easier to manage from a health and safety point of view, and will make those events accessible to more people.<\/p>\n

SLIDE -8<\/strong><\/h2>\n

\"Slide8\"<\/p>\n

Across many studies of mammals, from the smallest rodents all the way to us humans, the data suggests that we are profoundly shaped by our social environment and that we suffer greatly when our social bonds are threatened or severed\u00a0 – Gareth Cook is a Pulitzer Prize\u2013winning journalist who edits\u00a0Scientific American’s Mind Matters online news column<\/p>\n

 <\/p>\n

SLIDE -9<\/strong><\/h2>\n

\"Slide9\"<\/p>\n

 <\/p>\n

It is\u00a0 hybrid nature of the self service event platform (onsite) with social distancing support and live streaming capabilities that allows local communities to\u00a0 plan and execute\u00a0\u00a0 events together in smaller scale and numbers and \u00a0in safe manner (given current covid restrictions). Integrating the non profit aspect into the platform as people celebrate local events creates opportunities for people to donate for a good cause while celebrating a milestone in their lives.<\/p>\n

This benefits\u00a0people like Sofia and Pedro who run a nonprofit organization as<\/b>\u00a0an after-school providers who serve low income youth and rely on public funding to support operations. By registering\u00a0 their organization with the platform they are able to\u00a0 reach local communities who are encouraged to donate a small portion towards their cause.<\/p>\n

Many in the industry, like Tony are without work and eager to put their skills to use would love to help his local community celebrate life events in a safe manner.\u00a0Tony\u2019s challenge is finding about local events needing tents or other services for workers. Tony also knows his friend Sheela who is a caterer, and can get the trucks out to the local small events.<\/p>\n

Tony and Sheela voices is just few\u00a0of\u00a0the voices\u00a0of such professionals in event industry\u00a0among several others in our community.Tony by registering\u00a0 himself as an independent vendor on the platform can now cater to\u00a0 local events.<\/p>\n

Taking this approach\u00a0 and\u00a0 focusing on local markets sufficiently tackles the current challenge, but also positioned the platform for growth when the markets return.<\/strong>There is no company currently that provides completed end to end orchestration of journey ( market place for event planners, vendors, and people celebrating a life event) for hybrid events.<\/p>\n

The IoT is the social distance capability that is baked into the platform that provides bracelets for social distance tracking. These are physical bracelets that get sent and are activated for social distancing and provide alerts on phone or smart watch and, vibrate to draw attention when social distance is compromise during a event.<\/p>\n

The\u00a0 With_Me platform indirectly spurs economy of local communities helping it to rebuild . Strengthening local economies by bringing communities together to create a global community<\/p>\n

SLIDE -10<\/h2>\n

\"Slide10\"<\/p>\n

All these brands using more channels across more platforms and devices have created a white noise effect. There\u2019s too much being thrown at
\nthe average consumer for them to engage with it all\u2014there simply aren\u2019t enough hours in the day. To succeed, brands need to find ways to break through this fog of outreach, truly connect with the people in their target audience, and leverage those connections to build long-term, sustainable relationships.<\/p>\n

The hybrid nature of the event platform with social distancing and streaming capabilities , reminding people to donate at the same time for a good cause is the final piece which really sets the bar disrupting the event industry during these challenging times.<\/p>\n

Being able to diversify across time of year is important. What we\u2019re doing to make sure that we\u2019ve got a business that\u2019s both sufficiently prepared for challenge, (COVID is acting as a catalyst) but also positioned for growth when the markets return.<\/p>\n

SLIDE -11<\/strong><\/h2>\n

\"Slide11\"<\/p>\n

The truth is, technology can\u2019t make a bad event great. But the opportunities are truly boundless when we adopt it as part of our creative problem-solving.And as we move forward, a different league of success in this industry will be established by those who understand our relationship with technology, over those who rely upon it. The self-service, Gamification , sponsorship and the hybrid nature of the event platform with social distancing and streaming capabilities are the glue of this platform as service<\/p>\n

 <\/p>\n

SLIDE -12<\/h2>\n

\"Slide123\"<\/p>\n

As product and services evolve and competition increases it is customer experience that is going to separate companies from their competition who\u00a0 implement measure to understand the different touch points of their customer journey and bring in improvements but also measure to effectively gauge customer satisfaction and calculate the ROI. \u00a0Currently there are no companies that are offering\u00a0hybrid nature of the event platform with social distancing and streaming capabilities<\/p>\n

SLIDE -13<\/h2>\n

\"Revised<\/p>\n

 <\/p>\n

Net Promoter Score (NPS) \u2013 How likely are you to recommend WithMe platform.NPS is important enough to deserve its own spot on this list. This score asks the simple question:\u00a0The NPS is then calculated as follows:\u00a0% promoters – % detractors\u00a0This score is a key indicator of how much value your WithMe brought to users of this platform, which is something all major stakeholders will want to know.<\/p>\n

Number of Active Members on WithMe platform –\u00a0This metric will ensure that we stay aware of activity levels within the community as well as which types of users are most active. Indicators of an active community member may be the number of events created, vendors who actually\u00a0delivered or contributed to an\u00a0 event .\u00a0 Nonprofits benefited and registered within the platform. Data like this is useful in optimizing the experience and finding ways to engage attendees within the platform.<\/p>\n

Social Media Mentions and engagement<\/p>\n

Social media mentions are when users directly give a \u201cshout out\u201d by using a handle or hashtag\u00a0\u00a0 #WithMe within their comment\/tweet. Keeping track of mentions will help us better understand the social media friendliness of our event platform\u00a0 as well what\u2019s the social media savviness of our users.<\/p>\n

Slightly different from mentions, social media engagement is when a user reacts to a post, usually as a like, share, or retweet. This metric also is an accurate indicator of how deeply certain events and the action\/behaviors itself resonated with users.<\/p>\n

Total Registrations<\/p>\n

Surely a metric that is already top of mind, the total number of registrations is one of the most immediate ways to measure event success. It is also important to track registrations on a monthly basis to have a clearer understanding of sales performance over time. Which month had the highest registrations? Why so? The more detailed we can become with this metric, the more clarity it will provide when evaluating our event platform.<\/p>\n

Gamification scores influence people to sponsor and donate<\/p>\n

 <\/p>\n

SLIDE 14<\/h2>\n

\"Slide14\"<\/p>\n

 <\/p>\n

Partner & Co-Marketing with influencers in party and event industry.\u00a0Event Promotions\u00a0 – A campaign built around a specific event that’s already gathering likely acquisition targets .\u00a0New Product or Program – A digital ad campaign across multiple party and event websites raising awareness of a new do-it-yourself platform .Contests\u00a0 – An engaging idea that invites customers to participate in a competition that relates to our brand messaging.<\/p>\n

 <\/p>\n

SLIDE -15<\/h2>\n

\"Slide15\"<\/p>\n

<\/h2>\n

SLIDE – 16<\/h2>\n

\"Team\"<\/p>\n","protected":false},"excerpt":{"rendered":"

As product and services evolve and competition increases it is customer experience that is going to separate companies from their competition who\u00a0 implement measure to understand the different touch points of their customer journey and bring in improvements but also measure to effectively gauge customer satisfaction and calculate the ROI.<\/p>\n

The truth is, technology can\u2019t make a bad event great. But the opportunities are truly boundless when we adopt it as part of our creative problem-solving. And as we move forward, a different league of success in event industry will be established by those who understand our relationship with technology, over those who rely upon it.<\/p>\n

We believe emotional connection, sense of unity, community and demonstration of support for each other is the currency of the future.
\nThe hybrid nature of the self-service WithMe event platform with social distancing ( IoT bracelets for distance tracking) and with onsite streaming capabilities is the final piece which really sets the bar disrupting the event industry during these challenging times.<\/p>\n

Freemium event platform focused on raising awareness at the same time for social causes and helping build the local economy on the valuable loyalty of consumer by gives the users of this patlform something more, something emotional, social, and real. <\/p>\n

Being able to diversify across time of year is important. What we\u2019re doing to make sure that we\u2019ve got a business that\u2019s both sufficiently prepared for challenge, (COVID is acting as a catalyst) but also positioned for growth when the markets return.<\/p>\n","protected":false},"author":13563,"featured_media":1217,"comment_status":"open","ping_status":"closed","template":"","categories":[539,540,541],"class_list":["post-1164","hck-submission","type-hck-submission","status-publish","has-post-thumbnail","hentry","category-customer-experience","category-hybrid-events","category-local-communities","hck-taxonomy-country-united-states"],"connected_submission_link":"https:\/\/d3.harvard.edu\/platform-hbappitch\/round\/contestant-submissions-september-2020\/","_links":{"self":[{"href":"https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-json\/wp\/v2\/hck-submission\/1164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-json\/wp\/v2\/hck-submission"}],"about":[{"href":"https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-json\/wp\/v2\/types\/hck-submission"}],"author":[{"embeddable":true,"href":"https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-json\/wp\/v2\/users\/13563"}],"replies":[{"embeddable":true,"href":"https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-json\/wp\/v2\/comments?post=1164"}],"version-history":[{"count":5,"href":"https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-json\/wp\/v2\/hck-submission\/1164\/revisions"}],"predecessor-version":[{"id":1273,"href":"https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-json\/wp\/v2\/hck-submission\/1164\/revisions\/1273"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-json\/wp\/v2\/media\/1217"}],"wp:attachment":[{"href":"https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-json\/wp\/v2\/media?parent=1164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-json\/wp\/v2\/categories?post=1164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}