{"id":1050,"date":"2020-08-21T13:34:59","date_gmt":"2020-08-21T17:34:59","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-hbappitch\/submission\/streamcast\/"},"modified":"2020-08-21T16:51:50","modified_gmt":"2020-08-21T20:51:50","slug":"streamcart","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-hbappitch\/submission\/streamcart\/","title":{"rendered":"STREAMCART"},"content":{"rendered":"

 <\/p>\n

\"\"<\/p>\n

The Problem<\/b><\/p>\n

Items consumers want from our favorite streaming programs aren\u2019t readily available. They have to scour the internet while interrupting their favorite stream to purchase items they see onscreen.<\/p>\n

 <\/p>\n

 <\/p>\n

Meet Joe<\/b><\/p>\n

\"\"<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

Joe is a geek and a millennial who loves The Big Bang Theory <\/b>and often quotes the show with his best friends. He likes the characters in the show and admires their taste & product choices<\/p>\n

\"\"
I like this table too!<\/figcaption><\/figure>\n
\"\"
What are they eating?<\/figcaption><\/figure>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

The Solution<\/b><\/p>\n

We\u2019ve discovered a way to harness customer intent to offer product recommendations to generate revenue streams while satisfying consumers in a revolutionary way. We can use Artificial Intelligence (AI) and traditional means for gathering this valuable data and make money in the process.<\/p>\n

\"\"
Stream-cast Suggestions<\/figcaption><\/figure>\n

\"\"<\/p>\n

 <\/p>\n

Joe downloads STREAMCART.\u00a0<\/b>Joe finds his favorite episode & scene.\u00a0Joe finds product suggestions and makes purchases of two items immediately.\u00a0STREAMCART<\/b> learns more about Joe.<\/p>\n

<\/h2>\n

<\/h2>\n

<\/h2>\n

<\/h2>\n

Marketing moments<\/strong><\/h2>\n
    \n
  • Want-to-know moments<\/li>\n
  • Want-to-go moments<\/li>\n
  • Want-to-do moments<\/li>\n
  • Want-to-buy moments<\/li>\n<\/ul>\n

    There is an untapped advertising opportunity in mobile video, but it has to be done sensibly.<\/p>\n

    \"\"<\/p>\n

     <\/p>\n

    \u00a0 \u00a0 Target Audience – Millennials!<\/h2>\n

    \"\"<\/p>\n

     <\/p>\n

    Compelling stories, Emotional attachment, Thoughtful recommendations!<\/h2>\n

    \"\"<\/p>\n

     <\/p>\n

    There are a number of players in this space<\/h2>\n

    All of the streaming players will want to play in this space.<\/p>\n

    \"\"<\/p>\n

    \"\"<\/p>\n

    Huge business opportunities.<\/h2>\n

     <\/p>\n

    \"\"<\/p>\n

    <\/h2>\n

    \"\"<\/p>\n

    Network Effects too!<\/h2>\n

    \"\"<\/p>\n

    \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

    AI for Streaming Services<\/p>\n","protected":false},"author":12456,"featured_media":1108,"comment_status":"open","ping_status":"closed","template":"","categories":[532,531],"class_list":["post-1050","hck-submission","type-hck-submission","status-publish","has-post-thumbnail","hentry","category-ai","category-streaming","hck-taxonomy-industry-media-and-broadcasting","hck-taxonomy-country-united-states"],"connected_submission_link":"https:\/\/d3.harvard.edu\/platform-hbappitch\/round\/contestant-submissions-september-2020\/","_links":{"self":[{"href":"https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-json\/wp\/v2\/hck-submission\/1050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-json\/wp\/v2\/hck-submission"}],"about":[{"href":"https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-json\/wp\/v2\/types\/hck-submission"}],"author":[{"embeddable":true,"href":"https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-json\/wp\/v2\/users\/12456"}],"replies":[{"embeddable":true,"href":"https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-json\/wp\/v2\/comments?post=1050"}],"version-history":[{"count":5,"href":"https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-json\/wp\/v2\/hck-submission\/1050\/revisions"}],"predecessor-version":[{"id":1320,"href":"https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-json\/wp\/v2\/hck-submission\/1050\/revisions\/1320"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-json\/wp\/v2\/media\/1108"}],"wp:attachment":[{"href":"https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-json\/wp\/v2\/media?parent=1050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/d3.harvard.edu\/platform-hbappitch\/wp-json\/wp\/v2\/categories?post=1050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}