STREAMCART
AI for Streaming Services
The Problem
Items consumers want from our favorite streaming programs aren’t readily available. They have to scour the internet while interrupting their favorite stream to purchase items they see onscreen.
Meet Joe
Joe is a geek and a millennial who loves The Big Bang Theory and often quotes the show with his best friends. He likes the characters in the show and admires their taste & product choices
The Solution
We’ve discovered a way to harness customer intent to offer product recommendations to generate revenue streams while satisfying consumers in a revolutionary way. We can use Artificial Intelligence (AI) and traditional means for gathering this valuable data and make money in the process.
Joe downloads STREAMCART. Joe finds his favorite episode & scene. Joe finds product suggestions and makes purchases of two items immediately. STREAMCART learns more about Joe.
Marketing moments
- Want-to-know moments
- Want-to-go moments
- Want-to-do moments
- Want-to-buy moments
There is an untapped advertising opportunity in mobile video, but it has to be done sensibly.
Target Audience – Millennials!
Compelling stories, Emotional attachment, Thoughtful recommendations!
There are a number of players in this space
All of the streaming players will want to play in this space.
Huge business opportunities.
Network Effects too!
Great Idea. Yes, if done right will be huge. I can see lot of “as seen on tv” customers, binge watchers, shows like GOT or Harrypotter or sport memorabilia, for kids no bounds.
Congrats and best of luck.
Thanks Manu
Hi Suresh, great Idea! It is a fact that ‘streaming platforms’ increase in data value. The business model is fantastic: I noted value creation components, including ‘Harvest cookies.’ Could you please shed some light on ‘Harvest cookies’?
Hi Stephen – Thank you for your question. Contextual features remain important for “cold start” (for new users, new ads).Third-party (“tracking”) cookies created by DSP are mostly blocked by browsers these days and this is big problem for advertisers. Streamcast can allow DSP “pixel” cookie be created as users look at products yielding additional revenue.
Way cool! Such a great idea!