Introducing – WithMe, a unique, self-service, event platform for local communities with social distancing

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Welcome and thank you for the opportunity to propose a new venture. Looking forward to the  constructive feedback from faculty and industry experts, and collaborate with fellow members of the HBAP community.

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With the recent covid impact – WE believe associations and companies will start to replace one large international annual event with more smaller, local events. This will be easier to manage from a health and safety point of view, and will make those events accessible to more people. It’s going to fall to event industry to unify these local communities into one global community. WithMe is a Freemium hybrid ( onsite and virtual) event  platform focused on helping building the local economy  on the valuable loyalty of consumer by giving them something more, something emotional, social, and real. It  is a self-service event platform that allows anyone who wants to create an event with social distancing.

 

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The market size of the Party & Event Planners industry in the US grew 2.6% per year on average between 2015 and early 2020. According to Market Research.com,  there is strong demand for event planners from the household market has helped buoy industry performance. The market size of the Party & Event Planners industry in the US increased faster than the economy overall.

MARKETING SURVEY2020 FINDINGS report that  95% of respondents believe in-person events can have a major impact on achieving business goals. 85% of respondents in leadership roles have identified in-person events as critical for their company’s success. 20% more marketers from 2019 to 2020 believe in-person events are the most important channel for achieving business goals.

The 2018 Global Economic Significance of Business Events study, commissioned by the Events Industry Council and conducted by Oxford Economics, reveals:$2.5 trillion (USD) in direct and indirect spending as a result Global events and $5 billion (USD) in local event contribution26 million people have direct or indirect jobs in this industry and $704 (USD) average spending by business events participants

 

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We all know the origin of any great event begins with the audience, understanding what will excite and emotionally engage people and creating an event that does that. It’s the final puzzle piece which really sets the bar; discovering which technologies can support that vision and help achieve those goals. The number 1 challenge  continues to be a lack of centralized customer journey data. Data silos limit the ability of the least successful event teams to understand their customer’s overall experience, effectively measure expeirence  and orchestrate personalized experiences. On the event platform side Siloed data is inhibiting the understanding of customer journey at every different touch point in terms of channel engagement.

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Meet  Jessica and  Matt,

Though Jessica and Matt decided to postpone their large wedding celebration event and gotten their marriage licenses online  they still wanted to  have a get together for a smaller local event in their backyard with just a very few of their closed loved ones to mark the milestone in their lives.They already knew  what their budget was and who they wanted to  invite. The event would take place in their backyard.  Matt had a layout in mind as to how he would utilize the outdoor backyard space  to bring in all the power, tents, water, bathrooms—basically a whole infrastructure that wasn’t there before. Jessica had  decorations, food and simple ceremony in mind to mark their occasion.distance .

Their biggest challenge was finding the ways and means to orchestrate the event given their budgets in a self-service manner keeping health and safety in mind  . At the end of the day , they wanted to keep it small yet make it elegant and memorable.

Their voice is just one of  the voices for such a  need among several others in our community for all the moments that matter to us as – birthdays, bar mitzvahs, graduations , anniversaries –you need to keep those memories going long after the night has ended.

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And yes, yet  there is another voice. That of non-profit community. Covid-19 has driven the United States economy into a sudden and deep recession, hitting local businesses as well as multibillion-dollar corporations. Less noticed has been the immense toll on the nonprofit groups that Americans rely on for social services, medical care and spiritual needs.Conversations about nonprofit sustainability have turned into conversations about their survivability

Meet Sofia and Pedro who run a nonprofit organization as an after-school providers who serve low income youth and rely on public funding to support operations. Their organizations needs to reduce their monthly cash burn-rate to the absolute minimum in the hope of surviving until they can restart.

The challenge for Sofia and Pedro is finding donations through larger outreach to local communities for support.  If only they can reach out to local communities who are celebrating a milestone in their lives as a remembrance by  donating a small portion towards their cause, that would help them to survive these challenging times.

Their voice is one of the many from the local Non-profit organizations who are in need of help and support during these challenging times from their local communities

 

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According to Market Research.com Nonetheless, the  demand for smaller and local event from the household market is expected to continue while the organize conventions, trade shows and sporting events, the internal event planning departments of hotels, conference centers and recreational facilities will tend to demise completely during this time due to COVID restrictons.

The trends seem to replace one large international annual event with more smaller, local events. This will be easier to manage from a health and safety point of view, and will make those events accessible to more people.

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Across many studies of mammals, from the smallest rodents all the way to us humans, the data suggests that we are profoundly shaped by our social environment and that we suffer greatly when our social bonds are threatened or severed  – Gareth Cook is a Pulitzer Prize–winning journalist who edits Scientific American’s Mind Matters online news column

 

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It is  hybrid nature of the self service event platform (onsite) with social distancing support and live streaming capabilities that allows local communities to  plan and execute   events together in smaller scale and numbers and  in safe manner (given current covid restrictions). Integrating the non profit aspect into the platform as people celebrate local events creates opportunities for people to donate for a good cause while celebrating a milestone in their lives.

This benefits people like Sofia and Pedro who run a nonprofit organization as an after-school providers who serve low income youth and rely on public funding to support operations. By registering  their organization with the platform they are able to  reach local communities who are encouraged to donate a small portion towards their cause.

Many in the industry, like Tony are without work and eager to put their skills to use would love to help his local community celebrate life events in a safe manner. Tony’s challenge is finding about local events needing tents or other services for workers. Tony also knows his friend Sheela who is a caterer, and can get the trucks out to the local small events.

Tony and Sheela voices is just few of the voices of such professionals in event industry among several others in our community.Tony by registering  himself as an independent vendor on the platform can now cater to  local events.

Taking this approach  and  focusing on local markets sufficiently tackles the current challenge, but also positioned the platform for growth when the markets return.There is no company currently that provides completed end to end orchestration of journey ( market place for event planners, vendors, and people celebrating a life event) for hybrid events.

The IoT is the social distance capability that is baked into the platform that provides bracelets for social distance tracking. These are physical bracelets that get sent and are activated for social distancing and provide alerts on phone or smart watch and, vibrate to draw attention when social distance is compromise during a event.

The  With_Me platform indirectly spurs economy of local communities helping it to rebuild . Strengthening local economies by bringing communities together to create a global community

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All these brands using more channels across more platforms and devices have created a white noise effect. There’s too much being thrown at
the average consumer for them to engage with it all—there simply aren’t enough hours in the day. To succeed, brands need to find ways to break through this fog of outreach, truly connect with the people in their target audience, and leverage those connections to build long-term, sustainable relationships.

The hybrid nature of the event platform with social distancing and streaming capabilities , reminding people to donate at the same time for a good cause is the final piece which really sets the bar disrupting the event industry during these challenging times.

Being able to diversify across time of year is important. What we’re doing to make sure that we’ve got a business that’s both sufficiently prepared for challenge, (COVID is acting as a catalyst) but also positioned for growth when the markets return.

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The truth is, technology can’t make a bad event great. But the opportunities are truly boundless when we adopt it as part of our creative problem-solving.And as we move forward, a different league of success in this industry will be established by those who understand our relationship with technology, over those who rely upon it. The self-service, Gamification , sponsorship and the hybrid nature of the event platform with social distancing and streaming capabilities are the glue of this platform as service

 

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As product and services evolve and competition increases it is customer experience that is going to separate companies from their competition who  implement measure to understand the different touch points of their customer journey and bring in improvements but also measure to effectively gauge customer satisfaction and calculate the ROI.  Currently there are no companies that are offering hybrid nature of the event platform with social distancing and streaming capabilities

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Net Promoter Score (NPS) – How likely are you to recommend WithMe platform.NPS is important enough to deserve its own spot on this list. This score asks the simple question: The NPS is then calculated as follows: % promoters – % detractors This score is a key indicator of how much value your WithMe brought to users of this platform, which is something all major stakeholders will want to know.

Number of Active Members on WithMe platform – This metric will ensure that we stay aware of activity levels within the community as well as which types of users are most active. Indicators of an active community member may be the number of events created, vendors who actually delivered or contributed to an  event .  Nonprofits benefited and registered within the platform. Data like this is useful in optimizing the experience and finding ways to engage attendees within the platform.

Social Media Mentions and engagement

Social media mentions are when users directly give a “shout out” by using a handle or hashtag   #WithMe within their comment/tweet. Keeping track of mentions will help us better understand the social media friendliness of our event platform  as well what’s the social media savviness of our users.

Slightly different from mentions, social media engagement is when a user reacts to a post, usually as a like, share, or retweet. This metric also is an accurate indicator of how deeply certain events and the action/behaviors itself resonated with users.

Total Registrations

Surely a metric that is already top of mind, the total number of registrations is one of the most immediate ways to measure event success. It is also important to track registrations on a monthly basis to have a clearer understanding of sales performance over time. Which month had the highest registrations? Why so? The more detailed we can become with this metric, the more clarity it will provide when evaluating our event platform.

Gamification scores influence people to sponsor and donate

 

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Partner & Co-Marketing with influencers in party and event industry. Event Promotions  – A campaign built around a specific event that’s already gathering likely acquisition targets . New Product or Program – A digital ad campaign across multiple party and event websites raising awareness of a new do-it-yourself platform .Contests  – An engaging idea that invites customers to participate in a competition that relates to our brand messaging.

 

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