{"id":748,"date":"2020-09-27T23:54:55","date_gmt":"2020-09-28T03:54:55","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-hbapideation\/submission\/perfect-vision-without-glasses\/"},"modified":"2020-09-27T23:56:13","modified_gmt":"2020-09-28T03:56:13","slug":"perfect-vision-without-glasses","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-hbapideation\/submission\/perfect-vision-without-glasses\/","title":{"rendered":"Perfect vision without glasses"},"content":{"rendered":"<p><b>Vision and value proposition<\/b><span style=\"font-weight: 400\">: Perfect vision without glasses<\/span><\/p>\n<p><b>The problem:<\/b><span style=\"font-weight: 400\"> The common defects in human vision, such as myopia, hyperopia, astigmatism, and presbyopia, have traditionally had a one-sided approach for their correction, the use of optical correction with wearable glasses or contact lenses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">While the traditional approach is a very accessible and universally accepted non-invasive solution, the reality is that most people using glasses or lenses, would rather to not to have to use them, nor to have to undergo corrective surgery.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The evolution and democratization of technology, has brought an overwhelming adoption of devices with a display. These displays are complex instruments that deliver much greater quality than their predecessors, in the way, they compose images and represent chroma, luminosity, and many other customizable parameters.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Can you imagine working with your pc or laptop, using your cell phone, your tablet, and watching television without using correction glasses or lenses? This solution brings comfort and convenience to users.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\"><strong>Target market and opportunity:<\/strong>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">According to the Vision Council of America, approximately 75% of adults use some sort of vision correction. About 64% of them wear eyeglasses, and about 11% wear contact lenses, either exclusively, or with glasses. Over half of all women and about 42% of men wear glasses. Similarly, more women than men, 18% and 14% respectively, wear contacts. Of those who use both contacts and eyeglasses, 62% wear contact lenses more often.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The global flat panel display market was valued at $116.80 billion in 2018 and is projected to reach $189.60 billion by 2026, registering a CAGR of 6.10% from 2019 to 2026. A flat-panel display is an electronics viewing technology that projects information such as images, videos, texts, or other visual material.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Share of adult consumers who currently wear eyeglasses in the United States in 2016, by age group (Source, Statista)<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-743 alignleft\" src=\"http:\/\/d3.harvard.edu\/platform-hbapideation\/wp-content\/uploads\/sites\/33\/2020\/09\/Screen-Shot-2020-09-27-at-11.50.26-PM.png\" alt=\"\" width=\"601\" height=\"415\" srcset=\"https:\/\/d3.harvard.edu\/platform-hbapideation\/wp-content\/uploads\/sites\/33\/2020\/09\/Screen-Shot-2020-09-27-at-11.50.26-PM.png 714w, https:\/\/d3.harvard.edu\/platform-hbapideation\/wp-content\/uploads\/sites\/33\/2020\/09\/Screen-Shot-2020-09-27-at-11.50.26-PM-300x207.png 300w, https:\/\/d3.harvard.edu\/platform-hbapideation\/wp-content\/uploads\/sites\/33\/2020\/09\/Screen-Shot-2020-09-27-at-11.50.26-PM-600x414.png 600w\" sizes=\"auto, (max-width: 601px) 100vw, 601px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\" wp-image-745 alignnone\" src=\"http:\/\/d3.harvard.edu\/platform-hbapideation\/wp-content\/uploads\/sites\/33\/2020\/09\/Screen-Shot-2020-09-27-at-11.51.38-PM.png\" alt=\"\" width=\"600\" height=\"502\" srcset=\"https:\/\/d3.harvard.edu\/platform-hbapideation\/wp-content\/uploads\/sites\/33\/2020\/09\/Screen-Shot-2020-09-27-at-11.51.38-PM.png 689w, https:\/\/d3.harvard.edu\/platform-hbapideation\/wp-content\/uploads\/sites\/33\/2020\/09\/Screen-Shot-2020-09-27-at-11.51.38-PM-300x251.png 300w, https:\/\/d3.harvard.edu\/platform-hbapideation\/wp-content\/uploads\/sites\/33\/2020\/09\/Screen-Shot-2020-09-27-at-11.51.38-PM-600x502.png 600w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-744 alignnone\" src=\"http:\/\/d3.harvard.edu\/platform-hbapideation\/wp-content\/uploads\/sites\/33\/2020\/09\/Screen-Shot-2020-09-27-at-9.58.37-PM.png\" alt=\"\" width=\"608\" height=\"437\" srcset=\"https:\/\/d3.harvard.edu\/platform-hbapideation\/wp-content\/uploads\/sites\/33\/2020\/09\/Screen-Shot-2020-09-27-at-9.58.37-PM.png 608w, https:\/\/d3.harvard.edu\/platform-hbapideation\/wp-content\/uploads\/sites\/33\/2020\/09\/Screen-Shot-2020-09-27-at-9.58.37-PM-300x216.png 300w, https:\/\/d3.harvard.edu\/platform-hbapideation\/wp-content\/uploads\/sites\/33\/2020\/09\/Screen-Shot-2020-09-27-at-9.58.37-PM-600x431.png 600w\" sizes=\"auto, (max-width: 608px) 100vw, 608px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/technology.informa.com\/613371\/flat-panel-display-demand-increased-by-double-digits-in-2018-for-the-first-time-in-four-years-ihs-markit-says\">https:\/\/technology.informa.com\/613371\/flat-panel-display-demand-increased-by-double-digits-in-2018-for-the-first-time-in-four-years-ihs-markit-says<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><b>The solution: <\/b><\/p>\n<p><span style=\"font-weight: 400\">The product should preferably be delivered as a factory-installed solution, alternatively can be a downloadable app.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The existing technology should allow two different approaches to this problem:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A software layer on devices with a display to allow to manually focus the pixels and mimic the dioptric optical corrections.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A user interface on the device which accesses the focus calibration of the device.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">The customer will have access to an interface that will allow them to calibrate the screens of their personal devices to allow focusing to match their optical correction.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vision and value proposition: Perfect vision without glasses The problem: The common defects in human vision, such as myopia, hyperopia, astigmatism, and presbyopia, have traditionally had a one-sided approach for their correction, the use of optical correction with wearable glasses [&hellip;]<\/p>\n","protected":false},"author":14655,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","categories":[],"class_list":["post-748","hck-submission","type-hck-submission","status-publish","hentry"],"connected_submission_link":"https:\/\/d3.harvard.edu\/platform-hbapideation\/assignment\/ideation-journey-submissions\/","_links":{"self":[{"href":"https:\/\/d3.harvard.edu\/platform-hbapideation\/wp-json\/wp\/v2\/hck-submission\/748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/d3.harvard.edu\/platform-hbapideation\/wp-json\/wp\/v2\/hck-submission"}],"about":[{"href":"https:\/\/d3.harvard.edu\/platform-hbapideation\/wp-json\/wp\/v2\/types\/hck-submission"}],"author":[{"embeddable":true,"href":"https:\/\/d3.harvard.edu\/platform-hbapideation\/wp-json\/wp\/v2\/users\/14655"}],"replies":[{"embeddable":true,"href":"https:\/\/d3.harvard.edu\/platform-hbapideation\/wp-json\/wp\/v2\/comments?post=748"}],"version-history":[{"count":2,"href":"https:\/\/d3.harvard.edu\/platform-hbapideation\/wp-json\/wp\/v2\/hck-submission\/748\/revisions"}],"predecessor-version":[{"id":750,"href":"https:\/\/d3.harvard.edu\/platform-hbapideation\/wp-json\/wp\/v2\/hck-submission\/748\/revisions\/750"}],"wp:attachment":[{"href":"https:\/\/d3.harvard.edu\/platform-hbapideation\/wp-json\/wp\/v2\/media?parent=748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/d3.harvard.edu\/platform-hbapideation\/wp-json\/wp\/v2\/categories?post=748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}