{"id":1101,"date":"2021-04-10T16:53:09","date_gmt":"2021-04-10T20:53:09","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-hbapideation\/submission\/bam\/"},"modified":"2021-04-10T16:53:09","modified_gmt":"2021-04-10T20:53:09","slug":"bam","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-hbapideation\/submission\/bam\/","title":{"rendered":"BaM"},"content":{"rendered":"

Vision and value proposition:\u00a0<\/span><\/span><\/p>\n

Shazam for buying: Shop your favorite shows from the comfort of your home. This is a two-sided platform that lets users identify specific products in a scene and be redirected to a site where they can be purchased.\u00a0<\/span><\/p>\n

The problem:\u00a0<\/span><\/p>\n

You come across a product you like watching your favorite tv show, movie, music video, or youtube vid but takes you a lot of time to find it if you can find it at all.\u00a0<\/span><\/p>\n

Content producers lack the mechanism to provide sponsors with a good ROI for in-show product-placement products and improve their monetization of this channel.<\/p>\n

Target market and opportunity:<\/span><\/p>\n

Product placement in the U.S. is estimated to be around $15B for the movie segment and $5B for the television segment (conservatively). Other content segments and international could add another $5B-$10B. All have had exponential growth in the past decade. The addressable market could range from 1-10% of the total market.\u00a0<\/span><\/p>\n