Come Participate in The HBAP Ideating and Networking: From Personal Case to Market March Immersion Activity!

Remember those personal cases from DSI? The Ideating and Networking: From Personal Case to Market activity is designed to help you refine and articulate the opportunities you identified in your personal cases (or another unmet need you have identified) by exchanging feedback and information with other HBAP immersion participants as well as mentors/coaches comprised of former HBAP alums who have taken an initial idea to market.

The activity will begin with a short presentation on how to leverage diverse perspectives and experiences to create new products and innovation, followed by small group ideation and feedback sessions with a mix of current and former HBAP students from similar industries and interests. This is a great opportunity for you to learn about how diverse networks can lead to new innovations and to interact and connect with some of the other amazing HBAPers who have or are going through the program. At the end of the activity, all participants will be invited to submit their business ideas to the HBAP ideation platform for a chance to receive coaching/mentoring from HBAP faculty and leading VCs/CEOs in tech and AI.

The activity consists of the following phases:

Short individual pre-assignment (Due March 28, at 5pm ET), completed via Qualtrics
HBAP ideating and networking: from personal case to market March immersion activity (March 30 from 12-1:30pm ET)
Idea submissions to Ideation Platform (Due April 11 at 11:55pm ET): all participants in the immersion activity will be invited to submit their ideas and opportunities to the ideation platform as individuals or with other HBAP teammates 
HBAP community crowdvoting (Opens week of April 19): Lastly, all ideas will be voted upon by the over 1,000 HBAPers in our community to select the top ideas to help these teams pursue and take their ideas forward! 

The top ideas and teams will have the chance to participate in 1-on-1 coaching/mentoring sessions with HBS faculty, as well as leading entrepreneurs and VCs in innovation, AI and tech.

Mentors/coaches include:

Your HBS Profs Karim Lakhani, Jeff Polzer and Ayelet Israeli
Doug Levin: Founder of Black Duck Software and Ayeah Games
Rob May: General Partner at PJC and former CEO and co-founder of Talla
JP Milciunas: Entrepreneur-in-residence at Accelerator Ventures and former four-time CEO
John Winsor: CEO and founder of Open Assembly, and Founder of Radar Communications
Vladimir Jacimovic: CEO and founder of Continuum Capital Partners
Rana el Kaliouby: CEO and founder of Affectiva, and HBS Executive Fellow

Most Recent Assignment

March 2021 Immersion – Ideating and Networking: From Personal Case to Market

April 14, 2021

Read The Full Prompt

Describe and submit your digital, data or analytics opportunities that have emerged from the HBAP ideating and network: From Personal Case to Market immersion activity. In your submissions, please include the following details:

  1. Vision and value proposition: quick one-sentence overview of the opportunity and value you provide to your business, customers or suppliers (describe it in 140 characters or less).

Some examples to help you brainstorm: Send better email (MailChimp), Rides in minutes (Lyft), A great shave for a few bucks a month (Dollar Shave Club), Shorten. Share. Measure. (Bitly)

  1. The problem: what problem are you solving
  2. Target market and opportunity: who is your ideal customer and what is the estimated market size
  3. The solution: how will others (e.g., customers, clients, suppliers etc.) use your product and how will it solve their problems
  4. Team: who’s on the team and why they’re the right people (what other positions do you need to fill?)
  5. Competition: how are you different from the competition or alternatives in the market today
  6. Images and Visuals: please use any images or visuals that would help to convey your idea or vision

 Rules and Competition Timeline:

  1. Eligibility: Submissions must come from students who attended the HBAP ideating and networking: from personal case to market activity, held on Tuesday March 30, 2021 from 12-1:30pm ET. Pre-assignment found on immersion course site and here, due Sunday, March 28, 2021 at 5pm ET.
  2. Deadline: Submission portal opens Tuesday March 30, 2021 at 1:30PM ET and closes on Wednesday April 14, 2021 at 11:55pm ET.
  3. Submission rules: All idea submissions must fall within the scope of business analytics solutions or applications. Multiple idea submissions are permitted and participants can be members of more than one submitting team.
  4. HBAP voting and commenting: All HBAP community members (students/staff/faculty) are eligible to participate in (anonymous) voting and commenting the week of April 19, 2021.
  5. Community norms: Please be respectful of each other’s ideas and opportunities. If you have a similar idea as another participant, take advantage of this opportunity to connect with one another and potentially collaborate. It is generally helpful to talk about your ideas with others (you don’t need to give away the secret sauce!). Make this a first-mover advantage to get attention on your market opportunity and not a competitor’s.

Winners will be offered personalized, 1-on-1 coaching sessions with HBAP faculty and Leading Entrepreneurs and VCs in Tech, AI and business analytics! 

Mentors include Prof. Karim Lakhani, Prof. Jeff Polzer, Prof. Ayelet Israeli, Vladimir Jacimovic, Rana el Kaliouby, Doug Levin, Rob May, John Paul Milciunas, and John Winsor (see the About page for more details).

For more details on past submissions from past immersions, click here and here.

Submitted (14)

CHIPKO: Evidence Based Sustainability
Last modified on April 11, 2021 at 3:29 pm
“It is wrong always, everywhere, and for anyone, to believe anything upon insufficient evidence.” ― William Kingdon Clifford. It is an informed consumer's imperative to demand evidence for every marketing message before trusting it completely. And we believe that organizations [...]
Agile portfolio management for R&D organizations enabling investment in what matters.
Erik Boe
Posted on April 7, 2021 at 1:59 am
Connecting strategic planning and work execution opens the door to new untapped data sets.
eXeL AI: Empowering the AI Developers of Tomorrow
Alex Seguin
Posted on April 7, 2021 at 11:46 am
AI - machine learning applications are evolving quickly and used more frequently in the job market, but who is preparing your kids and youth for an AI inspired workforce? AI/ML Technology Solutions provides a collaborative, easy to use, and evolving [...]
Working Together Made Easy
Erik Boe
Last modified on April 8, 2021 at 1:41 am
Nest thermostat for you workday – manual not required.
PoachMe.AI: A Job Match That Works
Eugene Chumak
Last modified on April 14, 2021 at 12:02 am
PoachMe.AI is a two-sided platform that effortlessly connects employers with latent job seekers while promoting a desirable flow of talent between firms.
Posted on April 10, 2021 at 4:53 pm
Shop your favorite shows from the comfort of your home. This is a two-sided platform that lets users identify specific products in a scene and be redirected to a site where they can be purchased.
KEKI – A Platform which Main Purpose is to Connect Small Towns with their Local Government and their Local Commerce
Manuel A. Casas
Last modified on April 14, 2021 at 5:02 pm
KEKI is a tool designed to connect local communities in 2 main areas: government institutions and local commerce. We are working on building a safe, reliable and trusted platform for small communities across the country.
Scrapp – Cash for Trash
Venkatesh Akula
Last modified on April 14, 2021 at 12:54 pm
Rewarding customers for recycling. Leveraging AI and ML for creating a circular economy
Posted on April 14, 2021 at 8:15 pm
HBAP VC is a community-driven, crowdsourced, and data-driven approach to venture capital investing. At its core are ALL HBAPers connected through a platform that leverages the breadth and depth of the HBAP network, crowdsourcing investments, and investment processes following a [...]
Posted on April 14, 2021 at 9:09 pm
A virtual marketplace that connects people to local businesses, where they can buy high-quality local products while supporting local community initiatives.
Global Education Unlocked
Amit Kumar
Posted on April 14, 2021 at 10:43 pm
We propose a solution built on data-centric technology to improve access to education and learning outcomes for everyone.
Posted on April 14, 2021 at 11:23 pm
Rentise seeks to simplify the process of renting residential real estate reducing 95% of the applicants’ costs and showcasing higher-quality applicants to property managers
MeSearch – Platform Empowering Publishers by Combining Neural Networks, Library Sciences, and Powerful Search to Create Digital Ecosystems
Joseph Lawrence
Last modified on April 15, 2021 at 9:40 am
In the Challenged News Publishing Industry, One Small Publisher, on the Brink of Elimination, Turns to Digital Innovation to Change its Culture and Forms MeSearch Media Technologies. Strategic Investment Opportunity Now Open.
MI Studio Market – crowdsourced marketing access for small business
Jaime Gardner
Posted on April 16, 2021 at 4:34 pm
MI Studio Market - crowdsourced marketing access for small business