{"id":138,"date":"2017-07-27T17:24:34","date_gmt":"2017-07-27T21:24:34","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-fgi\/?post_type=hck-submission&#038;p=138"},"modified":"2017-10-18T12:57:17","modified_gmt":"2017-10-18T16:57:17","slug":"9-will-market-creating-innovations-continue-creating-jobs","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-fgi\/submission\/9-will-market-creating-innovations-continue-creating-jobs\/","title":{"rendered":"9. Will Market-Creating Innovations Continue Creating Jobs?"},"content":{"rendered":"<h2 style=\"text-align: center;\">Please review this <a href=\"https:\/\/d3.harvard.edu\/platform-fgi\/wp-content\/uploads\/sites\/13\/2017\/04\/CD-MCIs-and-Job-Creation-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">graph<\/a>.<\/h2>\n<p>One of the questions we\u2019ve been exploring the most intensively is \u201cWhy do market-creating innovations create the most jobs?\u201d, and we think we\u2019ve come up with the answer.\u00a0 This is a tangled subject area\u2014a lot of the research that is done here is sponsored by companies, politically-motivated (especially now!), and kind of imprecise, but bear with us:<\/p>\n<p>As we lay out in our original article, different types of innovation have very different impact on job creation, as well as on economic growth.\u00a0 Efficiency innovations destroy jobs; performance-improving innovations create jobs, but only marginally, due to their substitutive nature; leaving market-creating innovations to do the heavy lifting of job creation.\u00a0 And they do, in four ways, as we depict in the chart at the top of this thread.\u00a0 Think of a market-creating innovation like a stone thrown into a pond, with employment effects emanating out like ripples from that stone, each larger than the last.\u00a0 So, from smallest to largest:<\/p>\n<ul>\n<li>First, they create jobs due to <strong>direct employment<\/strong>\u2014increasing employee headcount at the innovating company.\u00a0 Surprisingly, this might well be the most modest way in which they contribute to job growth.<\/li>\n<li>Second, they create <strong>jobs in the value network<\/strong>\u2014the supplier networks and distribution channels through which the product or service is sourced and sold.\u00a0 Because these channels are generally new-to-the-world, this effect can be large.<\/li>\n<li>Third, and most distinctively, they have an <strong>empowering effect on employment<\/strong>\u2014they create jobs through their adoption by aspiring entrepreneurs.\u00a0 From the seamstresses who used the Singer sewing machine to supply the earliest mercantile shops to the app developers who feed the iPhone ecosystem today, this effect is powerful and almost always impossible to estimate in advance.<\/li>\n<li>Finally, market-creating innovations share the <strong>indirect employment effects<\/strong> of performance-improving innovations\u2014the \u00a0\u201cspillover jobs\u201d in local economies that house workers with more money to spend.\u00a0 This effect might well be the largest of all, though it is also the most diffuse and difficult to track.<\/li>\n<\/ul>\n<p style=\"text-align: left;\">We\u2019ve gotten good reactions from people who work in this field for a living and felt confident about its description in the past, but in an era of A.I. and robotics, will it still\u00a0hold true?<\/p>\n<h2 style=\"text-align: center;\">What do you think?<\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Please review this graph. One of the questions we\u2019ve been exploring the most intensively is \u201cWhy do market-creating innovations create the most jobs?\u201d, and we think we\u2019ve come up with the answer.\u00a0 This is a tangled subject area\u2014a lot of [&hellip;]<\/p>\n","protected":false},"author":9406,"featured_media":139,"comment_status":"open","ping_status":"closed","template":"","categories":[],"class_list":["post-138","hck-submission","type-hck-submission","status-publish","has-post-thumbnail","hentry"],"connected_submission_link":"https:\/\/d3.harvard.edu\/platform-fgi\/conversation\/conversations-on-the-capitalists-dilemma\/","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>9. Will Market-Creating Innovations Continue Creating Jobs? - Forum for Growth and Innovation<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9. Will Market-Creating Innovations Continue Creating Jobs? - Forum for Growth and Innovation\" \/>\n<meta property=\"og:description\" content=\"Please review this graph. One of the questions we\u2019ve been exploring the most intensively is \u201cWhy do market-creating innovations create the most jobs?\u201d, and we think we\u2019ve come up with the answer.\u00a0 This is a tangled subject area\u2014a lot of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/d3.harvard.edu\/platform-fgi\/submission\/9-will-market-creating-innovations-continue-creating-jobs\/\" \/>\n<meta property=\"og:site_name\" content=\"Forum for Growth and Innovation\" \/>\n<meta property=\"article:modified_time\" content=\"2017-10-18T16:57:17+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-fgi\\\/submission\\\/9-will-market-creating-innovations-continue-creating-jobs\\\/\",\"url\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-fgi\\\/submission\\\/9-will-market-creating-innovations-continue-creating-jobs\\\/\",\"name\":\"9. Will Market-Creating Innovations Continue Creating Jobs? - Forum for Growth and Innovation\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-fgi\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-fgi\\\/submission\\\/9-will-market-creating-innovations-continue-creating-jobs\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-fgi\\\/submission\\\/9-will-market-creating-innovations-continue-creating-jobs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-fgi\\\/wp-content\\\/uploads\\\/sites\\\/13\\\/2017\\\/04\\\/CD-MCIs-and-Job-Creation-1-pdf.jpg\",\"datePublished\":\"2017-07-27T21:24:34+00:00\",\"dateModified\":\"2017-10-18T16:57:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-fgi\\\/submission\\\/9-will-market-creating-innovations-continue-creating-jobs\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/d3.harvard.edu\\\/platform-fgi\\\/submission\\\/9-will-market-creating-innovations-continue-creating-jobs\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-fgi\\\/submission\\\/9-will-market-creating-innovations-continue-creating-jobs\\\/#primaryimage\",\"url\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-fgi\\\/wp-content\\\/uploads\\\/sites\\\/13\\\/2017\\\/04\\\/CD-MCIs-and-Job-Creation-1-pdf.jpg\",\"contentUrl\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-fgi\\\/wp-content\\\/uploads\\\/sites\\\/13\\\/2017\\\/04\\\/CD-MCIs-and-Job-Creation-1-pdf.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-fgi\\\/submission\\\/9-will-market-creating-innovations-continue-creating-jobs\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-fgi\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Submissions\",\"item\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-fgi\\\/submission\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"9. Will Market-Creating Innovations Continue Creating Jobs?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-fgi\\\/#website\",\"url\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-fgi\\\/\",\"name\":\"Forum for Growth and Innovation\",\"description\":\"A community at Harvard Business School\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-fgi\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"9. Will Market-Creating Innovations Continue Creating Jobs? - Forum for Growth and Innovation","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"9. Will Market-Creating Innovations Continue Creating Jobs? - Forum for Growth and Innovation","og_description":"Please review this graph. One of the questions we\u2019ve been exploring the most intensively is \u201cWhy do market-creating innovations create the most jobs?\u201d, and we think we\u2019ve come up with the answer.\u00a0 This is a tangled subject area\u2014a lot of [&hellip;]","og_url":"https:\/\/d3.harvard.edu\/platform-fgi\/submission\/9-will-market-creating-innovations-continue-creating-jobs\/","og_site_name":"Forum for Growth and Innovation","article_modified_time":"2017-10-18T16:57:17+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/d3.harvard.edu\/platform-fgi\/submission\/9-will-market-creating-innovations-continue-creating-jobs\/","url":"https:\/\/d3.harvard.edu\/platform-fgi\/submission\/9-will-market-creating-innovations-continue-creating-jobs\/","name":"9. Will Market-Creating Innovations Continue Creating Jobs? - Forum for Growth and Innovation","isPartOf":{"@id":"https:\/\/d3.harvard.edu\/platform-fgi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/d3.harvard.edu\/platform-fgi\/submission\/9-will-market-creating-innovations-continue-creating-jobs\/#primaryimage"},"image":{"@id":"https:\/\/d3.harvard.edu\/platform-fgi\/submission\/9-will-market-creating-innovations-continue-creating-jobs\/#primaryimage"},"thumbnailUrl":"https:\/\/d3.harvard.edu\/platform-fgi\/wp-content\/uploads\/sites\/13\/2017\/04\/CD-MCIs-and-Job-Creation-1-pdf.jpg","datePublished":"2017-07-27T21:24:34+00:00","dateModified":"2017-10-18T16:57:17+00:00","breadcrumb":{"@id":"https:\/\/d3.harvard.edu\/platform-fgi\/submission\/9-will-market-creating-innovations-continue-creating-jobs\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/d3.harvard.edu\/platform-fgi\/submission\/9-will-market-creating-innovations-continue-creating-jobs\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/d3.harvard.edu\/platform-fgi\/submission\/9-will-market-creating-innovations-continue-creating-jobs\/#primaryimage","url":"https:\/\/d3.harvard.edu\/platform-fgi\/wp-content\/uploads\/sites\/13\/2017\/04\/CD-MCIs-and-Job-Creation-1-pdf.jpg","contentUrl":"https:\/\/d3.harvard.edu\/platform-fgi\/wp-content\/uploads\/sites\/13\/2017\/04\/CD-MCIs-and-Job-Creation-1-pdf.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/d3.harvard.edu\/platform-fgi\/submission\/9-will-market-creating-innovations-continue-creating-jobs\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/d3.harvard.edu\/platform-fgi\/"},{"@type":"ListItem","position":2,"name":"Submissions","item":"https:\/\/d3.harvard.edu\/platform-fgi\/submission\/"},{"@type":"ListItem","position":3,"name":"9. Will Market-Creating Innovations Continue Creating Jobs?"}]},{"@type":"WebSite","@id":"https:\/\/d3.harvard.edu\/platform-fgi\/#website","url":"https:\/\/d3.harvard.edu\/platform-fgi\/","name":"Forum for Growth and Innovation","description":"A community at Harvard Business School","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/d3.harvard.edu\/platform-fgi\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/d3.harvard.edu\/platform-fgi\/wp-json\/wp\/v2\/hck-submission\/138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/d3.harvard.edu\/platform-fgi\/wp-json\/wp\/v2\/hck-submission"}],"about":[{"href":"https:\/\/d3.harvard.edu\/platform-fgi\/wp-json\/wp\/v2\/types\/hck-submission"}],"author":[{"embeddable":true,"href":"https:\/\/d3.harvard.edu\/platform-fgi\/wp-json\/wp\/v2\/users\/9406"}],"replies":[{"embeddable":true,"href":"https:\/\/d3.harvard.edu\/platform-fgi\/wp-json\/wp\/v2\/comments?post=138"}],"version-history":[{"count":0,"href":"https:\/\/d3.harvard.edu\/platform-fgi\/wp-json\/wp\/v2\/hck-submission\/138\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/d3.harvard.edu\/platform-fgi\/wp-json\/wp\/v2\/media\/139"}],"wp:attachment":[{"href":"https:\/\/d3.harvard.edu\/platform-fgi\/wp-json\/wp\/v2\/media?parent=138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/d3.harvard.edu\/platform-fgi\/wp-json\/wp\/v2\/categories?post=138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}