{"version":"1.0","provider_name":"Digital Innovation and Transformation","provider_url":"https:\/\/d3.harvard.edu\/platform-digit","author_name":"Nitya","author_url":"https:\/\/d3.harvard.edu\/platform-digit\/author\/user_63247997512c0\/","title":"TikTok - Digital Innovation and Transformation","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"iieeYqHF6F\"><a href=\"https:\/\/d3.harvard.edu\/platform-digit\/submission\/tiktok\/\">TikTok<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/d3.harvard.edu\/platform-digit\/submission\/tiktok\/embed\/#?secret=iieeYqHF6F\" width=\"600\" height=\"338\" title=\"&#8220;TikTok&#8221; &#8212; Digital Innovation and Transformation\" data-secret=\"iieeYqHF6F\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/d3.harvard.edu\/platform-digit\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2022\/11\/616e938268c8f09565b2c231_TikTok.jpeg","thumbnail_width":1180,"thumbnail_height":842,"description":"Social media has evolved from words (Facebook), to images (Instagram and Snapchat), to now with the rise of TikTok, videos. TikTok is a short-form video sharing platform that allows users to create and view content and captures value through advertisements. TikTok has been successful due to its approach to content creation and the strength of its algorithm. This post will explore how these two elements have allowed the platform to create value for its users, thus earning it scale and sustained popularity."}