{"version":"1.0","provider_name":"Digital Innovation and Transformation","provider_url":"https:\/\/d3.harvard.edu\/platform-digit","author_name":"RPARK","author_url":"https:\/\/d3.harvard.edu\/platform-digit\/author\/rpark\/","title":"LEGOs: Still \u201cThe Apple of Toys\u201d? - Digital Innovation and Transformation","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"uuX1Fh6eJE\"><a href=\"https:\/\/d3.harvard.edu\/platform-digit\/submission\/legos-still-the-apple-of-toys\/\">LEGOs: Still \u201cThe Apple of Toys\u201d?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/d3.harvard.edu\/platform-digit\/submission\/legos-still-the-apple-of-toys\/embed\/#?secret=uuX1Fh6eJE\" width=\"600\" height=\"338\" title=\"&#8220;LEGOs: Still \u201cThe Apple of Toys\u201d?&#8221; &#8212; Digital Innovation and Transformation\" data-secret=\"uuX1Fh6eJE\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/d3.harvard.edu\/platform-digit\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"After being on the brink of bankruptcy in 2004, LEGO managed to successfully implement a digital strategy and thrive. Through movies, mobile games, and mobile applications, the company made choices that blended the physical and digital worlds, perhaps appealing more to today&#039;s digitally savvy consumer groups. But was that enough? In 2017, LEGO announced declining revenues and an 8% decrease in workforce. How can LEGO pivot, once again?","thumbnail_url":"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2018\/02\/wersm-lego-life-app-screenshots-e1485906227608-300x133.png"}