1.0Digital Innovation and Transformationhttps://d3.harvard.edu/platform-digitCyouhttps://d3.harvard.edu/platform-digit/author/cyou/Who’s Eating OpenTable’s Lunch? - Digital Innovation and Transformationrich600338<blockquote class="wp-embedded-content" data-secret="CcG2HYIa5l"><a href="https://d3.harvard.edu/platform-digit/submission/whos-eating-opentables-lunch/">Who’s Eating OpenTable’s Lunch?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://d3.harvard.edu/platform-digit/submission/whos-eating-opentables-lunch/embed/#?secret=CcG2HYIa5l" width="600" height="338" title="“Who’s Eating OpenTable’s Lunch?” — Digital Innovation and Transformation" data-secret="CcG2HYIa5l" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://d3.harvard.edu/platform-digit/wp-content/uploads/sites/2/2018/03/Blog2-cover-pic-4-1.png884553Providing restaurants with an integrated electronic booking and table management system is no longer enough. In order for OpenTable to maintain its market leader position, the Company needs to increase its value proposition for both its online users and restaurant partners.