1.0Digital Innovation and Transformationhttps://d3.harvard.edu/platform-digitJason Prestonhttps://d3.harvard.edu/platform-digit/author/jasonpreston/Not Quirky enough? - Digital Innovation and Transformationrich600338<blockquote class="wp-embedded-content" data-secret="690tnWZEV9"><a href="https://d3.harvard.edu/platform-digit/submission/not-quirky-enough/">Not Quirky enough?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://d3.harvard.edu/platform-digit/submission/not-quirky-enough/embed/#?secret=690tnWZEV9" width="600" height="338" title="“Not Quirky enough?” — Digital Innovation and Transformation" data-secret="690tnWZEV9" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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Quirky sought to use the crowd to generate product ideas that were implicitly in demand, and then produce those products. But it's hard to get something right on the first try.