Data is King

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King is a video game development company that specializes in casual mobile games. The company’s commitment to data collection and utilization helped it generate roughly $2 billion in 2017 and have kept its most popular game, Candy Crush Saga, as the highest grossing iOS game 6 years after its launch.

WHOOP: The Data-Driven Fitness Wearable Lebron James & Michael Phelps Use

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During an era of fitness wearable proliferation, WHOOP has become the favorite for professional athletes in the NFL, MLB, and NBA. Some of the highest profile athletes in the world are using WHOOP including both Olympian Michael Phelps and NBA star Lebron James.  However, while WHOOP’s main differentiator is its data-driven approach, I wonder if it will have a hard time selling itself to the casual fitness consumer, especially given WHOOP’s $500 price point.