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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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Submissions

RAW IS EVERYTHING: Using Data To Start My Own Skincare Company

Posted on November 20, 2015 by Jess

How I have used customer data to start my own skincare company and figure out what women really want.

KnowRe’s data-driven adaptive learning tools for teachers and kids

Posted on November 20, 2015 by Won't Not

KnowRe uses bite-sized behavioral data to help kids learn math and help teachers step up their game

SmartMat – quantifying the unquantifiable

Posted on November 20, 2015 by Pinky and the Brain

SmartMat allows the analytically-minded yogi to quantify yoga poses in the hopes of deepening his or her practice over time.

Google: Data-driven Value Creation and Value Capture

Posted on November 19, 2015 by Esty

Google uses data and analysis creatively in every aspect of it’s operating model, value creation, and value capturing.

American Express – Closed Loop Data and Machine Learning

Posted on November 19, 2015 by Mor Sidi

Amex, through data, is able to provide more to the customers and vendors, and now everyone is willing to pay them more

CVS Health’s ExtraCare Program: Four Feet of Data Analytics

Posted on November 19, 2015 by Dani Johnson

Did you ever wonder why your CVS receipt is four feet long? The answer: a depth of customer data analytics that drives value creation for the CVS customer and value capture for CVS Health

Airbnb Leverages Machine Learning to Maximize Host and Company Revenue

Posted on November 18, 2015 by Schwas

Airbnb, with its Price Tips pricing tool, is helping hosts better price their units to maximize rentals.

TrueCar – solving the “lemons” issue through data??

Posted on November 18, 2015 by SJB

TrueCar is aiming to solve the “lemon” issue in the car dealer market, by providing customers with a huge amount of pricing data for all types of cars, thus helping them to not overpay for their car. The question is: Is the pricing data itself from “lemons” or not?

Predicting Cancer Recurrence – Genomic Health

Posted on November 18, 2015 by JG

Genomic Health is a genomic-based diagnostics company that helps predict cancer recurrence.

Palantir – Masters of Big Data

Posted on November 18, 2015 by Allen Yang

Palantir has developed massive expertise as a big data "consultancy", showing its clients the value that can be unlocked in their own data.

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