Wechat Public Accounts: Farewell, My Old Friends in Conventional Publishing
How WeChat public accounts are taking over conventional publications and becoming the go-to place for reading and news following in China.
How WeChat public accounts are taking over conventional publications and becoming the go-to place for reading and news following in China.
How WeChat became China’s most successful ecosystem but failed in foreign markets.
WeChat…WeBuy, WeBook, WeEat, WeBank, WeDate? A glimpse into life in the People's Republic of WeChat
Introduced as a messaging app in 2011 by Tencent, WeChat has evolved into lifestyle platform for users in China. With ~850 million monthly active users, it now offers to its users what Facebook, WhatsApp, Messenger, Venmo, Grubhub, Amazon, Uber, Apple Pay, etc. together offer in the West. The blog discusses how WeChat has used the strong network effects to emerge as the one app that rules them all.