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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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A better copycat: the disappearing stories battle between Instagram and Snapchat

Posted on March 5, 2019 by Hanif Wicaksono

The ephemeral stories battle between Instagram and Snapchat teaches us a lesson where being original sometimes is not enough to make you win the game.

TripAdvisor: It’s not about the destination – it’s about disrupting the travel guide industry on the journey.

Posted on February 2, 2017 by SonaliBloom

How did TripAdvisor disrupt the travel planning industry – and win the dominant position in the market? The deep interconnection between value creation and value capture inherent in the business model makes TripAdvisor a hard one to beat.

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