TrueCar, a true friend to both consumers and dealerships
TrueCar manages to use data to disrupt and delight a 60 yr old business model
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TrueCar: data-driven car buying
Overview TrueCar’s missions is to transform the car-buying experience through a platform to improve transparency. The driving force shaping this new experience is the consumer’s perception of the stereotypical “used car salesperson” and the inevitable information asymmetry associated with used […]