TripAdvisor and Google Trips are battling to help you plan and book your entire travel experience – who will win in this battle between the small-sized incumbent TripAdvisor and the mega-sized disruptor Google.
How did TripAdvisor disrupt the travel planning industry – and win the dominant position in the market? The deep interconnection between value creation and value capture inherent in the business model makes TripAdvisor a hard one to beat.
TripAdvisor will continue to be a digital travel leader with its strong competitive advantages and ability to adapt.
TripAdvisor is the largest travel site in the world, with a mission to help people plan and book the perfect trip. TripAdvisor accomplishes its goal by offering users a platform that aggregates user-generated reviews and opinions about accommodations, destinations, activities and restaurants worldwide and connecting users with providers of travel accommodations and travel services to book each aspect their trip.