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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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sports data

SMT: winning by enhancing sports viewership & content with technology

Posted on February 8, 2020 by lill janglas

SMT has positioned themselves as media incumbents' solution in the race to keep up with technology for sports broadcasting applications. This strategy has made SMT a winner!

SugarWOD: Bringing Software to Constantly Varied, High-Intensity Functional Movements

Posted on February 23, 2019 by MDB

SugarWOD has brought personalized digital power to the CrossFit Box. This platform now allows you and your coach to better track workouts, analyze performance, and increase the sense of community. Fist Bump!

Nike+ … “They make shoes and stuff, right?”

Posted on April 5, 2017 by Noorin D

Nike+ – how Nike used connected sports offerings to enhance the Nike Inc brand

WHOOP: Using Data to Target the Elite Athlete

Posted on April 5, 2017 by CPerlman

How a startup is challenging the wearable fitness market through science and data

SeatGeek – Creating Price Transparency in the Ticket Market

Posted on November 22, 2015 by IR

SeatGeek is a search engine for tickets to sports, concerts and other live events.  SeatGeek has disrupted the event ticketing space, similar to what Kayak.com did for airline tickets.  The company was established to help consumers navigate the secondary market […]

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