Variis – In Response to COVID-19 and Peloton
Equinox and SoulCycle timed their digital release perfectly – during lockdown. But was it a job well done?
social fitness
A hard pivot: Fitbit repositioning from wearables to healthcare platform
Fitbit announced last week it is planning a transition into becoming an integrated healthcare platform. What does that mean for the wearables company and will it succeed?
Strava: Social Fitness Veteran
Strava builds an incredibly loyal and growing community of competitive “everyday cyclists” who are increasingly obsessed with the digital leaderboard.