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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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social commerce

Nike: Just do it. Differently!

Posted on April 30, 2020 by Reinaldo Fioravanti

Nike is responding to the COVID-19 by leveraging its digital resources to connect athletes with customers, strengthening its digital ecosystem and boosting online sales.

Swap your not-so-favorite holiday gifts for things you want or a contribution to a charity!

Posted on February 23, 2019 by CN

A digital treasure hunt and socially responsible answer to thrift stores and garage sales that take payment out of the equation.

The data anaLYSTs have taken over the fashion website – Lyst.com

Posted on November 23, 2015 by mtv0302

Lyst is a data- and analytics-driven business that offers users an easier, streamlined way to discover and shop 1000s of products and provides retailers with a wealth of customer insights – and a better conversion rate.

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