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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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sneaker culture

GOAT – The “Greatest of All Time” Marketplace for Sneakerheads

Posted on March 21, 2020 by Leah H

“This decade brought new meaning to both the sneaker industry and the secondary market. Ten years ago, sneakers were seen as a subculture, a small group of enthusiasts and collectors, but has since become a global phenomenon,” said Eddy Lu, CEO and co-founder of GOAT

Highsnobiety: Writing the Digital Fashion Content Playbook, from the Street to the Runway

Posted on February 10, 2020 by hbs51369394

From personal passion blog to street style and digital media authority, Highsnobiety created a one stop shop for 18-24 year old affluent, style-seeking males and built a B2B brand services business to show everyone else how to do it.

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