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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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snapchat mobile social networkeffects

Snapchat at School

Posted on October 4, 2015 by AEH

Snapchat quickly grew to threaten incumbent Facebook’s position in the networked mobile social industry by offering a slightly different value creation model for its users. Snapchat launched in September 2011 with zero media coverage, and truly began to take off […]

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