Silicon Valley startup, Acre Designs, wants to change the way we buy, design and interact with our homes. Could the pre-fabricated house be to Acre Designs what the iPhone is to Apple?
Until three years ago, only a lucky few had had the pleasure of controlling their homes (… and spaceships …) with their voice: Tony Stark and the crews aboard in Star Trek. Today, 16% of American households (or around 39 million people) have their own personal voice assistant in the form of a smart speaker .
Nest, thought of as being on the forefront of the Smart Home, has been struggling to cross the chasm and gain mass consumer adoption. Can the company rethink its strategy to deliver consumer value?