Amazon vs. Etsy – an incumbent’s futile attempt to disrupt the “vintage” category
Why Etsy witnessed the entry and fall of the giant Amazon in the niche category of handmade and vintage items
The HBS Digital Initiative reshapes digital to create a world where technology advances and serves humanity. The DI manages this forum to highlight perspectives from the HBS student community.
Want to learn more about technology and organizations? digital.hbs.edu
Close and dismiss.
Expand.