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Can Strava grow beyond just “outdoor sport enthusiasts?”

Posted on March 4, 2018 by kt

Since it’s founding in 2009, Strava has attempted to brand itself as the “social network for athletes.” While the app has grown to be one of the go-to apps for serious runner, cyclists, and other outdoor athletes, can Strava make inroads with the mass consumer market?

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same-side network effects

Can Strava grow beyond just “outdoor sport enthusiasts?”