Self-disruption at Airbus: doubling down on flying cars with digital ridesharing platform

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Airbus controls 45% of the global helicopter market. Low industry growth and the development of Urban Air Mobility or flying cars represent an important long-term threat to the survival of the helicopter industry as we know it. Airbus is trying to disrupt itself, before somebody else does by taking an all-encompassing approach to look at Urban Air Mobility. Airbus is investing in the entire ecosystem, including the on-demand helicopter ridesharing platform,