Amazon reviews: Loved, but also to be trusted?
Amazon has been successful in leveraging users to review its products … now, the integrity of those reviews are at stake.
product reviews
Birchbox: the beauty of data
Birchbox’s core value proposition hinged on leveraging data to delight consumers and beauty brands, but as the market for subscription boxes cools, can Birchbox hold onto its competitive edge?
Iodine: the ‘Yelp of Medicine’
Iodine is the ‘Yelp of Medicine,’ creating tremendous value by crowdsourcing reviews of pharmaceuticals to help patients make better-informed choices about their medications. But the question remains: can they capture any of that value?