Crowd-Sourcing Community Problems and Projects
Use crowd-sourcing to lower the personal costs of participating in community activities.
power of the community
Moleskine created a “Molescheme” through failed crowdsourcing effort
In 2011 Moleskine needed to redesign it’s logo for its online platform, Moleskinery. Naturally, the company looked to harness the loyalty of its artistic and design-focused customer base by crowdsourcing the new logo design. Unfortunately, their failed crowdsourcing attempt created unforeseen backlash and public animosity amongst their loyal customer base.