PayScale: Bringing data to compensation
PayScale combines crowdsourced data and analytics to develop market insights and bring clarity to employee compensation for both consumers and businesses in a “B2B2C” model.
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Poshly: Helping beauty brands understand their consumers
Poshly allows beauty brands to access consumers' personal information on beauty habits and tastes
SeatGeek – Creating Price Transparency in the Ticket Market
SeatGeek is a search engine for tickets to sports, concerts and other live events. SeatGeek has disrupted the event ticketing space, similar to what Kayak.com did for airline tickets. The company was established to help consumers navigate the secondary market […]
Medallia’s Approach to Customer Feedback Data
Medallia uses machine learning and regression to help its Fortune 1000 clients collect, analyze, and act on customer feedback – in turn increasing customer loyalty and spend. That value creation made this startup into one of Silicon Valley’s newest Unicorns.
Freebird (+ data) Gives You Wings!
Freebird empowers air travelers whose flights have been canceled or delayed with a novel, data-driven rebooking service.
Kaiser Permanente: showing us the power of data anaytics when your business strategy and data strategy are aligned
Healthcare delivery in the USA is undergoing a monumental shift. In no way can such a short blog begin to scratch the surface this topic. However, one change fundamentally changed technology adoption: the Health Information Technology for Economic and Clinical […]
Nike: A Full Stack Athletic Performance Company
The story of how Nike used data to go from selling rubber to interacting daily with runners
IMS Health: using big data to improve healthcare outcomes
IMS Health’s products and services were used by pharmaceutical companies to develop commercialization plans, more recently IMS Health has expanded their focus –going beyond analyzing sales trends to improving patient outcomes and effectiveness data.
The Guggenheim Museum: Tracking Visitor Movements to Deliver a Better Museum Experience
The Guggenheim is leading the trend of museums introducing technology to create a better visitor experience by installing beacons that track how quickly visitors move through a museum and what works are most popular.
Data in Drug Research: “We have no idea what we what know”
Using data to discover treatments faster