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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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Online Travel Agents

Hopper: Using AI to Plan Your Next Vacation

Posted on December 1, 2019 by Tommy PF

Hopper's proprietary algorithms and data allows the company to increase engagement with customers and predict customer intent when booking travel.

How Booking.com Became Hotels’ Biggest Enemy

Posted on September 24, 2019 by Peter Wintermaier

With the recent growth of Booking.com far above the growth of the industry and commissions at a record-high level, the hotel industry is becoming concerned that the online travel agency will capture an ever-increasing share of the overall profit margin.

TripAdvisor – changing travel one review at a time.

Posted on September 24, 2019 by Riddhi Shah

How TripAdvisor turned the travel world upside down by using a digital platform to let travellers review all aspect of their trip.

The Battle to Book and Host Travelers Continues to be Changed by Digital Innovation

Posted on February 27, 2019 by D

Digital disruption has had a huge impact on the hospitality industry. Companies like Airbnb and Priceline have done a great job of creating digital platforms and applying pressure to traditional hotels, but hotels are fighting back with consolidation and differentiation.

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