Bumble: Monetizing Empowerment
A look at how bumble creates value while sticking to its mission of providing women more agency over their online dating experience.
online dating
Love in the Time of Corona: How Dating Apps have Successfully Adapted
Dating apps have been able to leverage their digital capabilities to remain competitive by offering new video features and growing their customer funnel.
Grindr: Unique Positioning in the World of Geosocial Networking
How Grindr was able to leverage network effects and overcome traditional problems facing dating apps to “grind” its way to a $240m payout
#KissandTell: Lulu’s Failed Attempt to Crowdsource “Dating Intelligence”
Lulu created a community where five million women were willing to “rate” their dates. In a world where online reviews guide everything from hiring a handyman to picking our pizza, where does the wisdom of crowds cross the line?
Tinder: A Platform After Your Own Heart
Tinder: trying to help you find love despite the rough seas of multihoming and networking effects.
Tinder: You’re doing it wrong
Tinder has a new algorithm, thinks you’re doing it wrong
Tinder: The dark side of network effects
With the proliferation of the internet and smartphones, we live in a world of unlimited options, including those related to romantic possibilities. Due to network effects, there is a new source of value creation and capture in the dating world. But are network effects always positive?