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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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Digital Disney: Transforming the Happiest Place on Earth

Posted on April 21, 2018 by B4AD56

The leader in media entertainment, Disney faces an existential crisis with the rise of digital streaming. With ~200,000 employees, established brands, and a business inextricably linked to the traditional system, how can Disney transform itself in today’s digital era?

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