Skip to content
Logo.
The HBS Digital Initiative reshapes digital to create a world where technology advances and serves humanity. The DI manages this forum to highlight perspectives from the HBS student community.
Want to learn more about technology and organizations? digital.hbs.edu
Close and dismiss. Expand.
Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

  • Course
  • Assignments
Search for:
  • Log In
  • Log In

    [wppb-login display="true" lostpassword_url="https://d3.harvard.edu/platform-digit/lostpassword" redirect_url="https://d3.harvard.edu/platform-digit/category/uncategorized/mattress/"]

mattress

Mattress Firm: Losing by betting on bricks in the age of clicks

Posted on February 10, 2020 by HZ

Mattress Firm the largest US mattress retailer continues to struggle because of pressure from D2C players and its miscalculated expansion strategy.

Sleep on It: How Casper *Flipped* the Mattress Industry

Posted on March 4, 2019 by Gina Ciancone

Digitally-born companies like Casper have transformed the previously mundane experience of mattress shopping into buying an aspirational item – and lifestyle.

[contact-form-7 title="newsletter-subscribe-component" html_class="di-c-input-group di-c-input-group--large"]
A project of:
At:
  • Course
  • Assignments
  • Terms and Conditions / Privacy Policy
  • Contact Us
  • Community Guidelines