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IBM Marketing Gets Tennis Moneyball Rolling

Posted on November 15, 2015 by vlad.hanzlik

IBM is pioneering advanced data analytics in tennis to show off its innovation and analytics prowess.

A/Z Testing: Crowdsourcing the ad creation process

Posted on October 31, 2015 by Asaf Lifshitz

rather than having your ad agency come up with only a handful of ad options, why not crowdsource?

Digital Innovation and Transformation

MBA Student Perspectives

marketing

IBM Marketing Gets Tennis Moneyball Rolling

A/Z Testing: Crowdsourcing the ad creation process