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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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local

Craigslist: a platform eroded by platforms

Posted on February 26, 2017 by SonaliBloom

Craigslist grew rapidly by leveraging hyper-local network effects – but now faces market share erosion as other platforms enter niche segments. Who will win, and how?

Yelp – discovery engine for local businesses

Posted on February 25, 2017 by Anish Nahar

How adding value to both sides and using network effects to their advantage, Yelp has become the go-to-place to discover local businesses. But is that sustainable?

SpotHero: Making city parking work better for you

Posted on October 5, 2015 by The future ex Mrs. Kevin Branch-Elliman-Obara

SpotHero dramatically improves the self-parking experience for city drivers

Get In Ma Belly: How A Little Blue Card Helped Out Mom & Pop

Posted on October 4, 2015 by John R

Chicago-based Belly Card (commonly known as Belly) is rapidly transforming customer loyalty space for SMBs and may soon make store-specific loyalty cards obsolete. Belly’s tremendous growth epitomizes what is possible by leveraging multi-sided, localized network effects, silly name be damned.

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