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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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Shopkick – “fun treasure hunt” creating an engaging digital overlay to the physical world of shopping

Posted on April 4, 2017 by Katarina

Shopkick is an app that offers a fun and easy way to earn rewards for visiting stores and purchasing a variety of products. It is generating enormous amounts of data on shoppers’ habits, including location and time of purchases, that give retailers and brands an opportunity to tailor their marketing efforts and make business decisions.

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