Harnessing the power of crowds for humanitarian efforts following disasters.
How Quirky’s unusual approach to idea generation left them without the high-quality products necessary to achieve success
Rapid digitization has created many opportunities but also enabled the rise of cybercrime activity, allowing firms like Palo Alto Networks to create tremendous value for the global economy
Feeling tired to go to some events but your physical presence is important? Let the "Human Uber" attend it for you!
IDEO, a pioneer in design thinking, employs ethnographic research as an essential part of its new product, service, and experience design process. Ethnographic research has many benefits, but it's not without its challenges. How will using VR help the firm overcome some of these obstacles inherent in this type of research?