Intellifluence: Connecting Influencers with Brands
A look at how Intellifluence creates value by connecting influencers and brands through its platform.
influencer marketing
AspireIQ: succeeding in the influencer marketing industry
Influencer marketing is a form of social media, where “influencers” (from celebrities to normal people) endorse specific products or brands. In the last few years, this industry grew from $1.7 billion in 2016 to $6.5 billion in 2019. And as […]
Fashion Nova, the rise of an Instagram based crowdsourcing and marketing model
Instagram has provided the chance to brands like Fashion Nova to challenge the traditional fashion institutions. Using social media, crowds can express their opinion and taste which made market opportunities visible to small scale niche e-retailer.
Glossier’s Lip Gloss Empire
Emily Weiss can be considered the queen of crowds as far as the beauty market is concerned, as Glossier’s business model depends entirely on an army of loyal fans for all of its core processes, from product development, to marketing, […]
“Stay Famous” with FameBit: A Self-Serve Marketplace for Creators and Brands
How a two-sided marketplace connecting creators and brands democratized sponsored content and got acquired by Google