IMG’s three pronged network effect strategy
IMG is a sports talent agency that uses a three pronged network effect strategy to attract more athletes, agents and advertisers to beat its competitors.
indirect
Redfin: The more users, the more roofs over people’s heads
This innovative real estate company harnesses network effects so effectively, even the competition can’t resist
Waze: Using Network Effects to Improve Your GPS System
Waze is a different kind of GPS navigation system. It uses data generated by its users to map cities, provide real time data about traffic patterns, alert users to accidents and police checkpoints, and even identify the cheapest places to buy gas or local shopping deals.
Twitter: A network potentially losing its effects
Twitter’s ability to capture users quickly led to its early rapid growth, but recent slowing in active users and the rise of competing social platforms questions the strength of their direct network effects, and could potentially have lasting consequences on their ability to monetize their offering through indirect network effects.
StubHub: The Ticket Scalper of the Digital Age
The indirect network effects present in StubHub's operating model have allowed it to create value to buyers, sellers, and ticket originators.
Alexa, Amazon and the Beauty of a Platform that Makes No Money
Amazon, Apple, Google, Microsoft are battling it out for dominance of voice as the next UX and for creating a truly intelligent personal assistant. Each has taken a difference approach, which will determine the strength of the network effects at play and ultimately, the success of their products and platforms.