Can HotelTonight – a pioneer in last-minute booking – sustain high risks of multi-homing and the fierce competition from OTA's and grow its platform beyond the spontaneous travel market?
With fierce competition from major OTAs and high levels of multi-homing, can HotelTonight, the pioneer of last-minute mobile hotel bookings, stay in the game?
The Platform Launched in 2010, HotelTonight is a mobile application that connects travelers seeking last-minute hotel accommodations with hotels eager to monetize vacant rooms. Unlike competitors in the travel industry focused on traditional bookings via a web-based platform (i.e. Priceline, […]