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Digital Innovation and Transformation

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handcrafted

Etsy: Success from Serving a Niche Market – But for How Much Longer?

Posted on March 24, 2020 by Cherish Weiler

Etsy has come to dominate the handcrafted and vintage goods market by focusing on a niche market, leveraging network effects, prioritizing technological investments to win on ease of use. But after over 10 years of growth, how sustainable is the business model today? And as they continue to pursue growth, what costs are they willing to take?

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